Yoplait Fiber One Yogurt Introduces New Blueberry FlavorMINNEAPOLIS  (Food-News.net)  The holidays have come and gone, but for many of us, a few pounds remain in the New Year. Your revamped 2011 snack schedule doesn’t have to be filled with boring, flavorless snacks in order to trim your waistline. Yoplait® Fiber One™ 50-calorie yogurt introduces their Blueberry flavor, with bits of real blueberry in each creamy cup. With 50 calories, 5 grams of fiber and 0 grams of fat, Yoplait Fiber One is a smart option for health-conscious people looking to get their snack fix with a tasty, guilt-free treat.

Men and women across America think boring snacks are a contributor to the downfall of their dieting success according to a recent survey,¹ and Yoplait Fiber One Blueberry yogurt is one way to spice up boring post-holiday diet routines that many Americans fall into after a season of eating fat and calorie-heavy munchies. The same survey participants agreed that the most important factors when choosing a lower-calorie snack are taste and flavor, and Fiber One Blueberry yogurt is brimming with both.

Lisa Lillien, low-calorie snacking guru and #1 New York Times best-selling author agrees, “After the holidays is a great time to get back on track, but boring snacks can ruin your plan. Try to find lower-calorie options that taste good but are still satisfying. I work with Yoplait Fiber One yogurt –the new flavor, Blueberry, is unbelievable! It has real chunks of blueberry, and with 50 calories, 5 grams of fiber and 0 grams of fat, it’s a snacking homerun.”

The new 50-calorie blueberry flavor packs a mighty nonfat punch and can help people who want to increase their fiber intake reclaim taste without the guilt. Yoplait Fiber One yogurt is also available in Strawberry, Vanilla, Peach and Key Lime Pie.

“The new Yoplait Fiber One Blueberry yogurt offers even more options for dieters looking for tasty lower-calorie snacks,” said Joselynne Little, associate marketing manager for Fiber One yogurt. “Fiber One’s new Blueberry flavor comes at a perfect time, when many of us take a look at our post-holiday habits and try to find a variety of zero-guilt snack options.”

Fiber One yogurt is available nationwide in 4-packs of 4-oz. cups at a suggested retail price of $2.79. Visit www.FiberOne.com for more information about this and other Fiber One products. You can now follow all Yoplait brands on Twitter at @YoplaitYogurt and visit Yoplait Fiber One yogurt on Facebook at www.Facebook.com/Yoplait. Visit www.Hungry-Girl.com for snacking tips and to sign up for Hungry Girl’s daily newsletter.

About General Mills

One of the world’s leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.

¹July 22-25, 2010, Opinion Research Corporation conducted a telephone survey among a national sample of 1,009 adults comprising of 502 men and 507 women 18 years of age and older, and living in private households in the continental U.S.


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