Company Continues to Reduce Waste, Energy, Water, Plastic and Product Calories

CINCINNATI  (  The Sunny Delight Beverages Co. (SDBC) today announced the release of its 2009 Sustainability Report which highlights its 2009 sustainability achievements against its initial goals.

SDBC President and CEO, Billy Cyr, said, “We pursue sustainability because it so strongly fits with the personal values of those who manage the company every day.  We have made tremendous progress by further reducing the plastic in our bottles, the calories in our products, the water and energy used by our plants, and the fuel needed to produce and transport our products.  These results have simultaneously strengthened our company and reduced the impact we have on the environment.”

The sustainability goals highlighted in the report include:

  • Continue to deliver annual, sustained growth by offering consumer-preferred products and by increasing revenue, volume and earnings (EBITDA)
  • Improve the wholesomeness of SDBC’s product portfolio
  • Reduce packaging materials and increase recycling content
  • Improve shipping efficiency to reduce SDBC’s carbon footprint
  • Reduce per-unit non-product related water usage by 25% by 2011*
  • Reduce per-unit energy usage by 25% by 2011*
  • Reduce per-unit carbon footprint by 25% by 2011*
  • Send zero waste to landfills by 2013
  • Enhance the wellness of our employees
  • Improve the communities in which we operate

*Baseline is 2007

“Our 2009 achievements are a great testament to the tenacity of our employees who have embraced sustainability with a passion,” said SDBC sustainability officer, Ellen Iobst.  “I am particularly proud that three of our six plant sites met our zero waste to landfill goal in 2009–four years ahead of schedule–with our remaining plants meeting this goal on Earth Day 2010.”

About the Report

SDBC’s 2009 Sustainability Report was developed using the Global Reporting Initiative (GRI) third generation (“G3”) guidelines are self-declared application level C.  The report is available at

About the Sunny Delight Beverages Co.

Sunny Delight Beverages Co. is a leading producer of juice-based drinks in North America and Western Europe.  The company is dedicated to helping moms improve the vitality of their families by creating and marketing more wholesome beverages.  SDBC brands include Sunny Delight, Elations, Fruit2O, Bossa Nova, Veryfine, Fruit Simple and Crystal Light ready-to-serve beverages.

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