Smucker's Snack'n Waffles Brand Waffles Heat Up Your Morning RoutineORRVILLE, Ohio  (  Moms and dads work hard to make sure their kids have a great start each day, but time and organizational challenges can make mornings stressful.  In fact, according to a survey conducted by Kelton Research on behalf of The J.M. Smucker Company, six in ten (59 percent) of all respondents would rather have a delicious morning meal than an extra 15 minutes of sleep. Enter Smucker’s® Snack’n Waffles™ brand waffles: delicious heat-and-eat waffles with the sweetness baked right in, so families can have a portable breakfast on-the-go.

Whether rushed or relaxed, the makers of Smucker’s Snack’n Waffles brand waffles want to hear about your morning routine.  From March 8, 2011 through April 5, 2011 at 11:59 a.m. ET, consumers are encouraged to visit to select their favorite morning routine personality that most closely matches their own style.  The first 10,000 qualified entries will receive a digital coupon for $1.00 off the purchase of any Smucker’s Snack’n Waffles brand waffles (while supplies last).  Five hundred first prize winners will be selected at random to receive a coupon for a free box of Smucker’s Snack’n Waffles brand waffles and one grand prize winner will be randomly selected to win $5,000 to make over his or her morning routine.  Limit one prize per household for the entire promotion.

To help make the morning routine a little less routine and a lot more fun, Smucker’s Snack’n Waffles brand waffles partnered with mom-of-seven Hannah Keeley, a lifestyle expert, author, and host of the national public television series, “Hannah, Help Me!”  

“Everyone has a different way of working through the morning hustle and bustle,” said Hannah Keeley, author of Total Mom Makeover. “As a mom of seven, mornings can definitely be a challenge at my house so I’m excited to share my tried-and-true solutions to inspire moms and dads!”

On, savvy moms and dads can also find Hannah’s tips on how to keep mornings fast paced and fun, such as:

  • Avoid the morning rush by helping your child set out clothes the night before. First, print out a life-size photo of your child’s face and stick it on the bedroom wall at eye level. Next, place a plastic hook directly underneath so they can “get dressed” before bed by hanging up the outfit they plan on wearing the next day.
  • Nothing gets the family moving in the morning like a mix of high-energy family-friendly music. Turn it up and get crackin’!

“Although mornings are busier than ever for moms and dads, it doesn’t mean they can’t be fun!” said Maribeth Badertscher, Vice President, Corporate Communications, The J.M. Smucker Company. “We know every second counts and are thrilled to offer a fun ‘all in one, on the run’ solution for parents to provide their kids with a delicious, wholesome, and portable breakfast or snack they are sure to love.”

Smucker’s Snack’n Waffles brand waffles are convenient, microwavable waffles and available in four delicious flavors including Blueberry, Maple, Cinnamon and Chocolate Chip. Smucker’s Snack’n Waffles brand waffles are ready to eat after 15 seconds in the microwave, and already have sweetness baked right in, making it easy for families to have a warm, satisfying snack or start to their day in the car, on the way to school, or anywhere family adventures take them.  

From March 8 – April 5, 2011 at 11:59 a.m. ET, legal residents of the United States and D.C., 18 and older can log on to to vote for a morning routine personality for a chance to win.  Five hundred coupons for a free box of Smucker’s Snack’n Waffles brand waffles (ARV: $3.00 each) and one grand prize of a morning routine makeover in the form of a check for $5,000 will be awarded.  Void where prohibited. No purchase necessary.

The survey was conducted with 1,000 adults by Kelton Research on behalf of The J.M. Smucker Company in February 2011.

About The J. M. Smucker Company

For more than 110 years, The J.M. Smucker Company has been committed to offering consumers quality products that help families create memorable mealtime moments.  Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker’s®, Folgers®, Dunkin’ Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation®, Europe’s Best® and Bick’s® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. The Company has appeared on FORTUNE Magazine’s list of the 100 Best Companies to Work For in the United States 13 times, ranking number one in 2004. For more information about the Company, visit

The J.M. Smucker Company is the owner of all trademarks, except Pillsbury, the Barrelhead logo and the Doughboy character are trademarks of The Pillsbury Company, LLC, used under license; Carnation is a trademark of Societe des Produits Nestle S.A., used under license; and Dunkin’ Donuts is a registered trademark of DD IP Holder, LLC, used under license. Borden and Elsie are trademarks used under license.

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