MultiGrain Cheerios Teams with "The Biggest Loser Club"How many years have you made a resolution to get active and lose weight only to find that come February, you have fallen back into your old eating habits and are less active than you had hoped? It can be a challenge, but this year MultiGrain Cheerios® cereal and The Biggest Loser Club® can help you get started on your weight management goals with a free 7-day plan.

With tips, advice, and inspiration, the MultiGrain Cheerios website can help you start your weight loss journey. After entering the code found inside specially marked boxes of MultiGrain Cheerios cereal, you can access exclusive tools, including:

· A Body Mass Index (BMI) calculator to gauge how much weight you may need to lose or gain to be considered healthy and not at risk for serious health problems

· An exclusive 7-Day Plan that pairs daily meal plans with cardio and strength-training routines

· 15 tasty recipes that will give your body the fuel it needs to get through the day

· Daily workouts that couple cardio with mobility and resistance exercises to hit all of the muscle groups

Along with the tools on the website, eating MultiGrain Cheerios cereal in the morning is another simple step Americans can take toward helping to manage their weight. With 110 lightly sweetened calories per serving, MultiGrain Cheerios cereal also has more than 16 grams of whole grain (48g recommended daily). The plant nutrients, antioxidants, vitamins, minerals, and fiber in whole grain work together to help maintain a healthier body weight.

“Studies show that people who eat more whole grain tend to have healthier body weights,” says Meredith Tutterow, marketing manager of MultiGrain Cheerios. “By enjoying MultiGrain Cheerios and taking advantage of the tools on the website, anyone could achieve Biggest Loser status at home!”

For more information about the online features that can help you stay motivated, check out specially marked boxes of MultiGrain Cheerios cereal and visit www.MultiGrainCheerios.com/biggestloser today. “The Biggest Loser: Couples” airs Tuesdays at 8 p.m. ET on NBC.

About Cheerios

Cheerios, America’s No. 1 cereal, debuted in 1941 as Cheerioats. The nation’s first ready-to-eat oat cereal has since become one of the most trusted and recognized brands in America. In fact, one of every 10 boxes of cereal sold in America is a box of Cheerios. General Mills’ popular franchise includes Cheerios, Honey Nut Cheerios, MultiGrain Cheerios, Chocolate Cheerios, Frosted Cheerios, Fruity Cheerios, Apple Cinnamon Cheerios, Berry Burst Cheerios, Yogurt Burst Cheerios, Banana Nut Cheerios and Cheerios Crunch. Cheerios also has a publishing division that includes the popular Cheerios Play Books and other activity books. For more information, go to www.cheerios.com.

About General Mills

One of the world’s leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.

About The Biggest Loser

The Biggest Loser airs on NBC Tuesdays at 8 pm (ET). The first reality series where everybody “loses,” The Biggest Loser challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney, the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of “The Biggest Loser.” Each team works out under the supervision of professional trainers Jillian Michaels and Bob Harper. The Biggest Loser is a production of Reveille LLC, 25/7 Productions and 3 Ball Productions.

Beyond the U.S. where more than 100 episodes of the show have aired, The Biggest Loser has become a worldwide hit appearing in over 90 countries and produced in 25 countries. Since its debut in 2004, The Biggest Loser has grown to become a standalone health and lifestyle brand by developing tools and products inspired by the show and approved by its doctors and experts. Anchored by the online, subscription-based extension of the show, Biggestloserclub.com, from Rodale, The Biggest Loser consumer products program has generated over $100 million in spending, with presence at more than 25,000 major retailers to date. The program currently features a wide variety of health and fitness products including The Biggest Loser video game for Wii and Nintendo DS & DSi, The Biggest Loser Resort at Fitness Ridge, which is a full-service, destination health & fitness spa, The Biggest Loser Meal Plan, a New York Times best-selling books series, a best-selling fitness DVD series, a line of appliances, fitness equipment, protein supplements and several other health and lifestyle based products. The Biggest Loser was recognized as a top brand of the year in Advertising Age’s 2008 Marketing 50. Check out www.biggestloser.com for more information.



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