Green Giant Introduces Four New Valley Fresh Steamers VarietiesMINNEAPOLIS  (  A lot is going on in the Valley. Health experts agree: eat a variety of colorful vegetables to help your family get a wide range of nutrients. But keeping a variety of vegetables on hand can be a challenge. Until now. Green Giant® Valley Fresh Steamers® blends introduce four new color-rich varieties. It’s never been easier to choose and cook perfect, good-for-you vegetables with the Green Giant Cook Sensor™. Additionally, over 30 Green Giant Boxed Vegetable and Just for One® varieties are now endorsed by Weight Watchers®.

“Fitting vegetables into your diet can be enough of a challenge, but now experts are reminding us that it’s just as important to eat a variety of vegetables to get a range of nutrients.” says Steve Finnie, Green Giant Marketing Manager. “With the four new Green Giant vegetable medleys, vegetable variety is as convenient as it is delicious, and the new Green Giant Cook Sensor means your vegetables will be perfectly steamed for optimal taste every time.”

The Secret to the Perfect Steam

Cooking frozen vegetables can be a challenge, but Green Giant has taken the mystery out of doing so. Printed directly on the bag, the Green Giant Cook Sensor is the secret to sensational steaming: simply follow the directions on the package to cook Valley Fresh Steamers in the microwave, and the Green Giant Cook Sensor reads “done” when the vegetables reach steamed perfection.

Variety is the Spice of Life

Eating healthy is easier with the help of the four new Valley Fresh Steamers Healthy Colors vegetable blends, offering an assortment of delicious vegetables like Roma tomatoes, dried cranberries, golden cauliflower and key nutrients. Each variety contains three or more colors per blend and provides an excellent source of antioxidant Vitamins A & C.

Available in 11 oz., stand-up bags with easy-to-open tear notches, the new Valley Fresh Steamers blends include:

  • Nature’s Blend – Baby carrots, green beans, sliced yellow carrots and sweet red pepper strips lightly tossed in an herb-infused extra virgin olive oil sauce
  • Farmer’s Blend – Cauliflower florets, sugar snap peas, julienne carrots and dried cranberries lightly tossed in a butter sauce
  • Valley Blend – Broccoli florets, carrots, and golden cauliflower lightly tossed in a
    garlic butter sauce
  • Market Blend – Sliced carrots, zucchini, Roma tomatoes and yellow bell pepper strips lightly tossed in an herb-infused extra virgin olive oil sauce

Weight Watchers® endorses Green Giant vegetables

Now you can enjoy vegetables with sauce as part of a reduced calorie, healthy diet and still achieve your weight loss goals.

Twenty-nine varieties of Green Giant boxed vegetables and all five varieties of Green Giant Just For One Vegetables are now endorsed by Weight Watchers®. Green Giant is the only frozen vegetable brand endorsed by Weight Watchers® and nearly all endorsed varieties have a 1 or 2 PointsPlus™ value per serving.

Green Giant boxed vegetables are available in a wide variety of flavors including offerings featuring sauce or seasoning – each lower in fat and calories – as well as plain vegetable options.

Available in 5 delicious varieties featuring sauce or seasoning, Green Giant Just For One Vegetables are a portable, single-serve option that is great for lunch on the go or a quick afternoon snack.

*WEIGHT WATCHERS for services is the registered trademark of Weight Watchers International, Inc. PointsPlus is the trademark of Weight Watchers International, Inc. Trademarks are used with permission by General Mills, Inc.

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