Gordonsville, VA  (Food News)  Printable baby formula coupons are now available to parents online at www.storebrandformula.com. Sold as “store brands” under individual retailer, grocery and drugstore labels, “Store Brand Formula” has become a branded concept for infant formulas sold nationwide that meet or exceed FDA nutritional standards just like Enfamil® and Similac® “national brand” formulas.

“Storebrandformula.com is a great source of information and a savings vehicle for parents who want or need to use infant formula,” said Sandra Gordon, national baby products expert and author of the newly released Save a Bundle: 50+ Ways to Save Big on Baby Gear. “Store Brand Formula is as nutritionally complete as national brands, yet costs up to 50 percent less, which can add up to a savings of $1,000 or more per year if you formula-feed your baby without supplementing with breast milk. And the site allows parents to download a $2.00 baby formula coupon from participating retailers, so moms and dads can save even more by trying a store brand at their preferred store.”

The website offers helpful articles, blog postings, truthful information about breastfeeding and baby formula brands, and a Store Brand Formula savings calculator.

“Most parents aren’t aware of the absolute fact that all infant formula has to meet the same federal regulations, regardless of brand name or price,” added Gordon. “This means every brand and container of infant formula found on store shelves must meet the same safety, quality, nutritional and packaging guidelines established by the FDA. It’s a secret worth sharing and I share it in my books.”

About Sandra Gordon

Sandra Gordon writes about baby products, parenting, health, and nutrition for books, leading consumer magazines and websites including Parents, American Baby, ShopSmartmag.org, Prevention, Family Circle and Productiopia.com. Sandra is also the author of Consumer Reports Best Baby Products, (the 8th, 9th and 10th editions).

About Store Brand Formula

Store Brand Formula (www.storebrandformula.com) is manufactured in the United States to exacting FDA and ISO 9001:2008 standards. The Vermont factory that makes Store Brand Formula has been manufacturing infant formula for more than 25 years.

Similac® is a registered trademark of Abbott Laboratories.

Enfamil® is a registered trademark of Mead Johnson & Co.

Store Brand Formula is neither made by nor affiliated with Abbott Laboratories or Mead Johnson & Co.

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