Field Roast Frankfurter Brings New Life to the Vegetarian Hot Dog CategoryJust in time for barbecue and baseball season, Seattle-based Field Roast Grain Meat Company elevates the vegetarian hot dog category with the launch of its new Frankfurter. Crafted from grains, fresh garlic, traditional seasonings and a combination of vegetable oils, it stands out as the only “veggie dog” that both dedicated carnivores and vegetarians alike will enjoy. The Frankfurter is currently available in select natural foods markets and will roll-out nationally throughout summer 2011.

“We want to reinvigorate the stale and much maligned vegetarian hot dog category by creating a real frankfurter rooted in tradition that is moist and flavorful — there’s really nothing else like it,” says chef David Lee, Field Roast President. “The Frankfurter puts an all-American twist on Field Roast’s old-word heritage that blends European and Asian culinary traditions.”

As with Field Roast’s other offerings, the Frankfurter is created in small batches with fresh, natural ingredients. Field Roast’s Frankfurter is neither processed nor made with dehydrated or previously frozen ingredients, and does not include soy — unlike other vegetarian hot dogs on the market.

The Field Roast Frankfurter recently landed on menus at Seattle’s Major League Baseball stadium Safeco Field. “We are proud that our Frankfurter has passed the test at a Major League Baseball park,” says Lee. “The Seattle Mariners are very discriminating when it comes to food; they know their hot dogs!”

The original maker of vegetarian grain meats, Field Roast uses traditional food making practices to combine grains, fresh-cut vegetables, legumes, seasonings and oils into a high-quality, artisanal vegetarian meat. “By using basic ingredients and traditional practices that are time honored and simple, we make our veggie meats for all people who enjoy good food — vegetarians and carnivores alike,” Lee says.

With a suggested retail price of $5.49 for a package of six, the Frankfurter joins the company’s existing line of vegetarian meats, which includes a variety of sausages that are available nationwide.

About Field Roast Grain Meat Company

Founded in 1997, Field Roast Grain Meat Company creates high-quality vegetarian meats that are based on European and Asian culinary traditions, and are made with the simple tenets of good cooking and traditional food making practices. Its ever-expanding array of products currently includes roasts, sausages, deli slices, loaves, and now an American-style Frankfurter. Field Roast can be found in over 1,000 retail stores and upwards of 500 restaurant menus nationwide. For more information, visit www.fieldroast.com.



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