Consumer-favorite, familiar flavors to meet demand for snacking occasions

OMAHA, Neb.  (Food-News.net)  ConAgra Foods, Inc., (NYSE: CAG) one of North America’s leading food makers, today announced new consumer-favorite flavors for the shelf-stable pudding category with the launch of Snack Pack pudding Blueberry Muffin, Cinnamon Roll and Sugar Free Caramel. Snack Pack pudding, a portion-controlled snack made with real nonfat milk, is launching new flavors with consumer appeal to fulfill demand for wholesome and convenient snack foods any time of day.

“Research showed the majority of our consumers enjoyed Snack Pack pudding as part of their lunch or as an afternoon snack,” said Jamel Richardson, brand manager, ConAgra Foods. “With the new Snack Pack flavors, such as Blueberry Muffin and Cinnamon Roll, we’re able to deliver a convenient, wholesome sweet treat appropriate for any time of day, including between breakfast and lunch and late night.”

Snack Pack leads the $210 million shelf-stable pudding and gels category with an 84 percent dollar share, an increase of 21 points since 2008(1). Sold at grocery stores nationwide for an average retail price of $1.24 for four pudding cups(2), Snack Pack pudding comes in a multitude of flavors including top-selling Chocolate, Vanilla, Tapioca, and Butterscotch. Snack Pack contains 10 percent daily value of calcium, no preservatives, no high fructose corn syrup and zero grams trans fat per serving.

ConAgra Foods is a recognized leader in the snacks category with more than $1 billion in annual net sales from several leading snack brands such as Orville Redenbacher’s®, Slim Jim®, Swiss Miss® , Snack Pack and DAVID® seeds.

Snack Pack is a brand of ConAgra Foods, Inc., (NYSE: CAG) one of North America’s leading food companies, with brands in 96 percent of America’s households. Consumers find Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National, Hunt’s, Marie Callender’s, Orville Redenbacher’s, PAM, Peter Pan, Reddi-wip and many ConAgra Foods brands in grocery, convenience, mass merchandise and club stores. ConAgra Foods also has a strong business-to-business presence, supplying frozen potato and sweet potato products as well as other vegetable, spice and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. For more information, please visit us at www.conagrafoods.com.

1) As measured by Information Resources, Inc. (IRI) for total US FDMx, 52 weeks ending May 23, 2010.

2) As measured by Information Resources, Inc. (IRI) for total US FDMx, 52 weeks ending May 23, 2010.



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