Crimson Cup Coffee & Tea, an artisanal coffee roaster and coffee shop business consultant with 20 years of industry experience, has developed a franchise alternative for independent coffee shops. Crimson Cup’s 7 Steps program provides all the benefits of a coffee shop franchise, but without expensive franchise fees, complicated contracts or restrictive business practices.

Coffee Roaster Develops Franchise Alternative for Independent Coffee Shops

Coffee Roaster Develops Franchise Alternative for Independent Coffee Shops

Columbus, OH  (Food News)  Thinking of buying a coffee shop franchise? Consider Crimson Cup instead! The artisanal coffee roaster and coffee shop business consultant has introduced a comprehensive coffee shop development program. Crimson Cup’s 7 Steps program is based on its experience in helping hundreds of independent coffee houses become thriving businesses – without the large fees, complicated contracts or restrictive business practices of a coffee shop franchise.

“Coffee shop franchises often charge large fees for the right to use their name and to purchase their products and equipment,” said Greg Ubert, founder and president of Crimson Cup Coffee & Tea. “Crimson Cup offers all the benefits of a franchise, including experienced consulting, tested equipment and award-winning products, but without the fees and restrictions.”

Coffee shop franchises typically dictate the franchisee’s name, logo, building layout, employee dress and many other aspects of the business. Not Crimson Cup. “From the name of your shop to signage to seating, you’re in charge of what is, after all, your business,” Ubert said. “But you can avoid many of the pitfalls of going it alone by taking advantage of our experience of what works.”

Ubert provides a blueprint for independent coffee shop success in his book, Seven Steps to Success in the Specialty Coffee Industry. Now in its second printing, this common-sense guide is the foundation of Crimson Cup’s 7 Steps program.

Through this program, Crimson Cup helps new coffee shops get off the ground by assisting owners with choosing a winning location and developing a solid coffee shop business plan. As well as consulting on efficient equipment choice and layout, menu selection, staff recruiting and other aspects of opening the business, Crimson Cup provides several days of comprehensive, free training for the coffee shop owner and staff. A Crimson Cup consultant stays on site through opening day to ensure the coffee house is off to a great start.

Coffee shop franchises often lock franchise owners into a multi-year agreement. “There are no long-term contracts with Crimson Cup,” Ubert said. “Hundreds of independent coffee shops keep buying from us because we deliver great-tasting coffee and coffee house products, supply high-quality equipment and supplies and provide effective marketing strategies and materials – all of which contributes to their ongoing success.”

To learn more about the 7 Steps program or to schedule an initial consultation, call 888-800-9224 or visit the Crimson Cup website.

About Crimson Cup Coffee & Tea

Since 1991, Crimson Cup Coffee & Tea has roasted and packaged quality, great-tasting coffee in Columbus, Ohio and taught independent business owners how to be successful in specialty coffee. In 2007, Crimson Cup opened its first company-owned coffee house, which joined a network of more than 350 independent coffee houses, grocers, college and universities, and food service operations across 25 states that serve Crimson Cup beverages. For more information, visit

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