Archive for May, 2013

Framingham, Ma  (Food News)  There’s an ever-growing consumer awareness of the benefits of wild-caught seafood in terms of both healthfulness and sustainability. This grilling season, Blue Horizon Wild aims to hook those health and source-conscious shoppers and reel them in with their newly improved wild-caught Surf Burgers in updated packaging.

The brand’s grill-ready Surf Burgers are made from wild-caught Alaskan Salmon and flavored with natural spices and cheeses. The patties are naturally gluten-free and available in Plain Salmon, Cilantro Lime, and Blue Cheese flavors.

Salmon Surf Burgers are crafted using a proprietary process that uses whole (not minced) muscle.  This creates a unique, hand-crafted texture and a light, fresh flavor unlike anything else in the marketplace.

Like all Blue Horizon Wild seafood, the salmon is caught according to strict marine stewardship standards and meet “Best Choice” guidelines set by Monterey Bay Aquarium’s Seafood Watch. Practically speaking that means Blue Horizon Wild products support wild ocean habits and fishing practices that promote healthy fish populations.

Blue Horizon Wild products also adhere to “clean label” standards.  Its Surf Burgers are free from synthetics, fillers, and chemical preservatives. Fish are wild-caught and therefore naturally raised without antibiotics or growth hormones found in many farming operations.  In addition, the brand maintains a testing program to monitor for mercury and PCBs.

Surf Burgers from Blue Horizon Wild are sold in 2-count packages (SRP $4.99-$5.49) and are also available to restaurateurs through a food-service program.

100% of all Blue Horizon Wild products are manufactured in the company’s manufacturing facility in Framingham, MA and 95% of its seafood comes from North American fisheries.  Proprietary labor and small-batch manufacturing techniques give Blue Horizon Wild products superior flavor and mouth appeal versus, other seafood products that are uniformly punched through mass-production machines.

About Blue Horizon Wild

Blue Horizon Wild is recognized as a pioneer and leader in sustainable, wild-caught seafood.  Every frozen entree, appetizer and surf burger provides consumers with a richly flavored seafood experience complete with wholesome nutrients as well as a chance to support sustainable, socially responsible stewardship of the world’s natural seafood supply. Blue Horizon Wild products are never treated with chemicals, preservatives or artificial flavors or colors.  Blue Horizon Wild is owned by Elevation Brands, LLC and is located in Framingham, Massachusetts.  For more information, visit

Battle Creek, MI  (Food News)  Kellogg Company (NYSE: K) today announced it will commit more than 640,000 servings of food to support disaster relief efforts following the devastating tornado in Moore, Okla. Four semi-trailers of Kellogg’s® cereals and Keebler® snacks are in route to Moore, Okla., with more planned. Feeding America is working with food banks in its network, and other relief agencies, to provide the food to families and individuals impacted by the tornado, as well as relief workers assisting the community.

Kellogg will also support the community through its Breakfasts for Better Days™ mobile disaster relief center, providing sit-down or “to-go” breakfasts and snacks to those in need. The Breakfasts for Better Days™ mobile disaster relief center has a tented seating area that can accommodate approximately 100 guests at a time and will provide thousands of servings of Kellogg’s® cereal, cereal bars, fruit, juice, coffee and milk each day.

“Our thoughts are with those affected by the tornado in Moore,” said Kris Charles , vice president, Global Communications and Philanthropy, Kellogg Company. “When disaster strikes, one of the first things a community needs is nutritious, ready-to-eat foods. We are committed to help during this difficult time.”

Through its Breakfasts for Better Days™initiative, Kellogg has committed to provide 1 billion servings of cereal and snacks, more than half of which are breakfast, to those who need it most by 2016. The mobile disaster relief center has been deployed by Kellogg’s Corporate Citizenship Fund, the charitable arm of Kellogg Company. Learn more at

About Kellogg Company

At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world’s leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.  Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg’s®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks — more than half of which are breakfast — to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit

Salt Lake City, UT  (Food News)  In response to the devastating tornado in Moore, Oklahoma, Wise Company Inc., of Salt Lake City, Utah, a manufacturer of emergency food storage products, has announced that it will be sending a major shipment of their ready-made emergency food meals to victims of this tragedy.

Brian Neville , CEO of Wise, said the company will immediately make ready a shipment of more than 90,000 emergency food entrees. They will be comprised of ready-made, nutritious meals like lasagna, pasta Alfredo, and beef-flavored stroganoff that can be prepared in minutes by simply adding hot water.

“The challenge faced by the affected people in Oklahoma is beyond comprehension. We are grateful for the opportunity to help simplify their meal preparation while recovery efforts are underway,” said Neville. The Wise donation package of freeze-dried and dehydrated food has been designed to provide 3 servings of food per day to more than 4,200 people for a total of seven days.

Wise retail partners, Bass Pro Shops and Convoy of Hope will ensure the quick delivery of product to emergency management officials in Moore, Oklahoma.

Wise Company freeze dried foods are packaged in vacuum-sealed pouches and then stored in durable grab-and-go containers for efficient, long-term food storage. This process helps to ensure a safe delivery, longevity, and ease of preparation for tornado victims.

Wise is a leading supplier of high quality, innovative dehydrated and freeze dried food products for emergency preparedness and outdoor use. Whether preparing for the future or planning your next outdoor adventure, Wise Company provides great tasting, high quality foods that are quick and easy to prepare. Wise sells its products to channel partners, including national retailers and distributors, and direct-to-consumer through its in-house sales force. For more information and a complete list of product offerings, visit

Houston, TX  (Food News)  Food insecurity continues to be a growing problem for Texas families, with the state ranking eighth in food hardship in the country. Roughly three million public school students in Texas live at or below 185% of the federal poverty level, and therefore qualify for federally funded free or reduced price school meals. SB 376, authored by Eddie Lucio (House sponsor, Eddie Rodriguez ), expands the current breakfast program, and was signed into law on Friday, May 24th by Governor Rick Perry .

Statewide, there are 2,811 schools with eighty percent or more of their student population eligible for free or reduced price meals. With many of these schools already offering breakfast to all students, approximately 1,000 campuses will be impacted by SB 376. This means over one million more students will now have the opportunity to start their day with a nutritious breakfast. This bill will have no fiscal impact on the state. The schools costs are typically offset by future reimbursement rates.

“This is a huge victory for Texas children, and we should all applaud Governor Perry for signing into law one of this year’s most important pieces of legislation,” said Bob Sanborn , president and CEO of CHILDREN AT RISK. “I’m extremely proud of CHILDREN AT RISK, as we led a collaborative effort in getting this bill signed into law.”

With last year’s state school breakfast program participation rate of 59.7%, Texas received a reimbursement of $460,290,681. With increased student participation, this number will potentially rise to $600 million. In addition to being cost neutral to schools at the 80% threshold, SB 376 is good for Texas, and its children. A few of the many benefits associated with the school breakfast program include:

  • Increased attentiveness and academic performance
  • Reducing hunger and improving health
  • Reduced school nurse visits, and disciplinary problems
  • Supports the agriculture and dairy Industries
  • Provides opportunities for innovative public-private partnerships

CHILDREN AT RISK has worked tirelessly to increase the number of economically disadvantaged students that receive breakfast, so they can reach their full potential and achieve academic success.

Fatburger Patties Launch at Walmart Stores

Los Angeles, CA  (Food News)  Fatburger (, a 60-year old burger franchise known for its Hollywood roots, will be launching its line of signature frozen beef patties in more than 3,100 Walmart stores this June.

“In 1952, when Lovie Yancey introduced the first Fatburger in Los Angeles, her goal was to create the biggest, juiciest hamburger anyone had ever seen, and we’ve been creating burgers that way for the last 60 years,” said CEO of Fatburger, Andy Wiederhorn . “Launching at Walmart marks the first time our classic burgers will be available to families across America, bringing Fatburger to a whole new generation of customers as well as offering customers who grew up with the brand a new way to enjoy their favorite burger.”

The one-third pound frozen burgers can be purchased in a six-pack box. For more information or to find a Fatburger near you, please visit

About Fatburger

An All-American, Hollywood favorite, Fatburger is a fast casual restaurant serving big, juicy, tasty burgers, crafted specifically to each customer’s liking. With a legacy more than 60 years old, Fatburger‘s extraordinary quality and taste inspire fierce loyalty amongst its fan base, which includes a number of A-list celebrities and athletes. Featuring a contemporary design and ambience, Fatburger offers an unparalleled dining experience, demonstrating the same dedication to serving gourmet, homemade, custom-built burgers as it has since 1952 – The Last Great Hamburger Stand™.