Archive for October, 2012

Gluten free, kid-friendly snacks now available at Walmart stores

Crunchmaster Announces Nationwide Launch of New Cheezy & Grammy Crisps

Crunchmaster Announces Nationwide Launch of New Cheezy & Grammy Crisps

Loves Park, IL  (Food News)  Crunchmaster®, America’s #1 selling brand of gluten free crackers, is proud to announce that its new line of kid-friendly snack crisps are now available at Walmart stores and coming soon to supermarkets nationwide. Its new flavors include Cheddar Cheezy Crisps, Cinnamon & Sugar Grammy Crisps and Sea Salt Multi-Grain Crisps.

Crunchmaster Crisps are a tasty, gluten free alternative to regular cheese snacks and graham crackers. With a blend of California brown rice, whole corn, whole sorghum and other gluten free grains, they’re packed with 100% whole grain goodness and oven baked to a light, crispy perfection. With only 3g of fat per 30g serving, they fit perfectly in consumers’ healthy lifestyles. Crunchmaster Crisps are peanut free and certified gluten free by the Gluten Free Certification Organization (GFCO). Both kids & parents will love them in lunches, for afternoon and evening snacks.

“Childhood obesity is at an all-time high. Our new crisps are delicious and nutritious snacks that parents can feel comfortable giving their children. Since they contain 70% less fat than fried potato chips, they’re great for satisfying those crunch cravings—without the guilt,” said Jim Garsow , Director of Marketing for the Crunchmaster brand.

Available in the cracker section of Walmart stores and being introduced at supermarkets nationwide, Crunchmaster Crisps are packaged in a foil bag in a box to maintain quality and freshness; suggested retail price of $2.58 .

About Crunchmaster and TH Foods, Inc.

Crunchmaster® is a registered trademark of TH Foods, Inc. Headquartered in Loves Park , lll., TH Foods is a leading manufacturer in the natural snack food industry. The company was founded in 1984 and joined with Mitsubishi International Corporation and Kameda Seika (the leading producer of rice crackers in Japan ) as a joint venture in 1989. TH Foods strives to bring innovative, authentic “Better for You” balanced nutrition, rice-based crackers and snacks to North America . For more information, visit www.crunchmaster.com or Facebook.com/Crunchmaster.



Land O'Lakes Launches Saute Express Saute Starter, its First Innovation in Cooking

Land O’Lakes Launches Saute Express Saute Starter, its First Innovation in Cooking

Arden Hills, MN  (Food News)  Land O’Lakes, the national farmer-owned food and agricultural cooperative, is “setting the innovation table” in cooking with the launch of Saute Express Saute Starter. Found in the dairy aisle Oct. 1 at the nation’s largest food retailers, the first-of-its-kind,  seasoned butter and olive oil saute starter both cooks and flavors chicken, fish and pork in one easy step. Saute Express Saute Starter is the first of many Land O’Lakes products in the cooking space for moms with growing families.

The differentiated packaging of the new product – which was rigorously tested from concept to delivery – will make a bold statement in the dairy aisle, featuring vibrant colors with a saute pan and chicken as the main focal points. A major integrated marketing campaign in January will support the product roll-out, including national advertising, public relations, consumer promotions and digital.

“Saute Express™ Saute Starter is the first of many dairy-based products we plan to launch as part of our long-term cooking platform strategy,” said Peggy Ellingson , vice president of innovation at Land O’Lakes. “This new cooking product is the next step in making our customers’ cooking experience easier, more enjoyable and more delicious; representing the simple goodness and quality we deliver with all of our products.”

Saute Express™ Saute Starter has a suggested retail price of $3.79 for a single-flavor package of six 1-ounce squares. Each square cooks two chicken breasts, two pork chops or two fish fillets and combines the fresh flavors of butter, olive oil, herbs and spices. By simply tossing the pre-measured, butter-based square into a heated, non-stick saute pan, moms can cook a wholesome, flavorful and sizzling meal in 30 minutes or less – no prep time required.

Other recent Land O’Lakes innovations include Butter with Olive Oil and Sea Salt, launched in partnership with Pioneer Woman Ree Drummond. Additionally, Consumer Reports recently named Land O’Lakes spreadable butter as “Best in Class.”

The fall launch of Saute Express Saute Starter aligns with new cooking routines at home, marking the move from outdoor barbequing to stove-top cooking. Three key trends support the development of this new butter-based product, including:

  • Butter usage is on the rise. Euromonitor has projected that butter will grow volume sales by 10 percent from 2011 to 2016. With four butter-based flavors to choose from – Garlic & Herb, Italian Herb, Savory Butter & Olive Oil and Lemon Pepper – Saute Express™ Saute Starter allows moms to create a variety of simple stovetop meals each week.
  • Busy moms want convenience, nutrition and flavor in dinner preparation. Land O’Lakes consumer testing revealed that moms want to easily create a meal without a complex recipe, while serving a wholesome meal every night that their kids will enjoy.
  • People are eating more at home. According to a 2012 food trends cooking report from the Center for Marketing Intelligence, families are eating more meals at home now than in previous years (72 percent in 2010 compared to 52 percent in 2003). In particular, Gen X and Gen Y want to cook more at home; making and eating a meal as a family is very important to them.

Look for Saute Express™ Saute Starter in the supermarket dairy aisle. For more information, visit SauteExpress.com.

About Land O’Lakes

Land O’Lakes, Inc. (www.landolakesinc.com) is a national, farmer-owned food and agricultural cooperative with annual sales of nearly $13 billion . The nation’s second-largest cooperative and number 210 on the Fortune 500, Land O’Lakes does business in all 50 states and more than 60 countries. It is a leading marketer of a full line of dairy-based consumer, foodservice and food ingredient products across the United States ; serves its international customers with a variety of food and animal feed ingredients; and provides farmers and ranchers with an extensive line of agricultural supplies (feed, seed, and crop protection products) and services.  Land O’Lakes also provides agricultural assistance and technical training in more than 25 developing nations.

Introducing New Single Serve StarKist Tuna Creations

Introducing New Single Serve StarKist Tuna Creations

Pittsburgh, PA  (Food News)  StarKist Co., a leading producer, distributor and marketer of shelf-stable seafood products in the United States , announced today the launch of its single serve StarKist Tuna Creations® line.  The new 2.6 ounce single portion pouches offer a delicious variety of Tuna Creations flavors to bring excitement to any lunchtime or snacking occasion:  Herb and Garlic, Hickory Smoked, Sweet & Spicy, and Zesty Lemon Pepper.  Single serve StarKist Tuna Creations, which range from 80 – 110 calories each, are perfect for tossing on a healthy salad or as a delicious protein boost on-the-go.  In addition, the StarKist Flavor Fresh Pouch® packaging locks in freshness and requires no draining or mixing.

According to Frank Pogue , Vice President, Marketing and Innovation, StarKist Co., the single serve StarKist Tuna Creations line appeals to on-the-go tuna consumers who like a variety of satisfying flavors in a calorie-controlled individual serving. “We have had great success with our 100-calorie StarKist pouch products, and we are excited to expand our single-serve offerings to our flavorful Tuna Creations line,” said Pogue. “And the new single serve Tuna Creations pouches provide current fans of Tuna Creations with the same delicious tuna they have grown to love in a serving size that is just for them.”

All About Single Serve StarKist Tuna Creations

Single serve StarKist Tuna Creations feature select cuts of premium tuna deliciously seasoned with herbs, spices and unique flavors. The StarKist Flavor Fresh Pouch® packaging locks in freshness and requires no draining or mixing. Located in the Shelf Stable Tuna section in grocery stores nationwide, single serve StarKist Tuna Creations retail for approximately $1.79 per pouch and feature:

  • Herb and Garlic (110 calories) offers zesty garden flavors, perfect for burgers or to toss on a salad.
  • Hickory Smoked (110 calories) provides a rich flavor boost for wraps and appetizers.
  • Sweet and Spicy (90 calories) is loaded with chopped spicy peppers and sweet onions plus a delicious Asian-style seasoning – it’s sure to jazz up rice dishes.
  • Zesty Lemon Pepper (80 calories) adds a tangy citrus punch to pasta salads and tastes great on crackers as a snack.

As a long-time fan of the Tuna Creations line, Lisa Lillien – best-selling author, TV personality, and creator of the Hungry Girl brand – couldn’t be more excited about the launch of her favorite flavored tuna pouches in single serve portions. “The single serve StarKist Tuna Creations pouches are perfect for salads or eating right out of the pouch – they have so much flavor for only 80-110 calories,” says Lillien. “I always keep a stash of single serve StarKist Tuna Creations pouches for an easy protein boost when I’m on the go. The pouches are a must on my grocery list!”

Fill Up on Fish!

Eating fish is good for you – and the U.S. Department of Agriculture and leading nutrition researchers agree.  The Dietary Guidelines for Americans recommend all Americans double the amount of seafood they eat. Incorporating more seafood into your diet is an easy way to eat right, and single serve StarKist Tuna Creations are a convenient way to reap the benefits of seafood. Tuna is a lean protein that is low in saturated fat and cholesterol, while still being nutrient-rich and an excellent source of B vitamins, Vitamin D, Selenium and Omega-3 fatty acids. Seafood is also good for your heart—research has shown that people who eat at least 2 servings of seafood a week have lower rates of heart disease than those who eat less.

Visit www.StarKist.com to learn more about new Single Serve StarKist Tuna Creations products, be sure to become a StarKist fan at www.Facebook.com/StarKist, and follow us on Twitter @StarKistCharlie.

About StarKist

StarKist Co. is a leading producer, distributor and marketer of shelf-stable seafood products in the United States . A category leader in innovation, StarKist was the first brand to introduce the StarKist Flavor Fresh Pouch®; StarKist Tuna Creations®, a line of lightly marinated tuna; and, a dolphin-safe policy.  As America’s favorite tuna, StarKist represents a 65-year tradition of quality, innovation and consumer trust and is well known for its charismatic brand icon, Charlie® the Tuna, who swam into the hearts of tuna fans in 1961 and is still a fan favorite today.  StarKist Co. is a subsidiary of the Dongwon Group.

Old Orchard Brands Blends Value, Convenience And Innovation With New Line Of Sweet Teas From Concentrate

Old Orchard Brands Blends Value, Convenience And Innovation With New Line Of Sweet Teas From Concentrate

Sparta, MI  (Food News)  The ready-to-drink tea category is at a whistling boil, with U.S. sales up seven percent last year*, and it shows no signs of slowing; category researchers expect it to grow another 24 percent by 2016*.  Leading juice manufacturer Old Orchard Brands advances the category today with the introduction of a new line of premium sweet teas in frozen concentrate form to provide tea-lovers an affordable, innovative alternative to traditional bottled tea beverages. Available in Southern Style (lightly sweetened black tea) and Half & Half (sweet tea and lemonade) varieties, Old Orchard Sweet Tea is sold in 12-ounce cans that retail for $1.49 per package.

Old Orchard Sweet Tea can be found in the frozen juice aisle at Walmart and other leading retailers beginning this month. When reconstituted, each package provides 48 ounces of premium tea.

The new line of teas fills a niche in the growing tea segment by providing consumers with a fresh-when-you-make-it option that costs less than $.25 per serving. In addition, the frozen concentrate packaging provides a more environmentally-friendly option when compared to traditional bottled packaging.

“The Old Orchard premise has always been about great-tasting juice blends that offer families affordable, nutritious options for meal planning and snack time,” said Mark Saur , founder and president of Old Orchard Brands. “We are committed to the frozen juice category, and we believe these sweet teas represent the kind of innovation that keeps the frozen juice category relevant to today’s consumer.”

Both varieties of Old Orchard Sweet Tea feature just 90 calories per serving.

Old Orchard Brands is the second-largest producer of frozen juice concentrates in the U.S.

About Old Orchard Brands

Sparta, Michigan based Old Orchard Brands is one of the fastest-growing fruit juice brands in the United States . Established in 1985, the company offers consumers 40 frozen concentrate flavors and 100 bottled varieties in a range of 100 percent fruit juices and blends, premium and organic juices, fruit juice cocktails and low-sugar fruit juice cocktails. The company is known for its innovative and value-added products that target the needs of today’s health conscious consumers. For more about Old Orchard, visit www.oldorchard.com.

*Euromonitor International/Beverage Spectrum, Aug 2012

Kidfresh, All-Natural Frozen Kids Meals Now Available Nationwide

Safeway and Kroger are the latest national retailers to carry the all-natural, frozen kids meals with hidden vegetables.

New York, NY  (Food News)  Kidfresh, the New York -based company that pioneered natural and healthy kids foods with hidden vegetables, has announced that its meals are now available nationwide in 4,000 stores across the United States – including Hawaii and Alaska.  Since adding Safeway and Kroger to their roster of national grocery chains, Kidfresh’s distribution has increased over 165% from one year ago.

“We’re so happy that our healthy kids’ meals are now available to many more families across the country,” said Matt Cohen , CEO of Kidfresh and father of two. “With the growing concerns of childhood obesity, it’s so important that food manufacturers and retailers offer more nutritious and healthy kids meals. With Kidfresh’s accessible price point and our availability in 4,000 stores in the United States , more parents will be able to serve healthy food to their children.”

Along with Safeway and Kroger, Kidfresh is available in other major grocery stores and specialty retailers including Publix, Harris Teeter , Whole Foods, Shoprite, Target, Weis, A&P, Pathmark and more.

For additional information and store locations, visit http://www.kidfresh.com/

About Kidfresh

Created in 2007 by parents for parents and with the help of pediatric nutritionists and top chefs, Kidfresh has grown from its initial concept store in New York City to become a pioneer in all-natural, frozen, healthy kids meals. Available in leading grocery stores and specialty retailers in the United States , Kidfresh offers time-tested kids meals made with 100% all-natural ingredients, hidden vegetables, key nutrients and lower sodium for growing children. With childhood obesity of epidemic proportions, Kidfresh offers healthy kids meal alternatives to busy parents and children.

To learn more, visit http://www.kidfresh.com/ or follow Kidfresh on Facebook at https://www.facebook.com/Kidfreshfoods, Twitter https://twitter.com/KidfreshFoods and Pinterest http://pinterest.com/kidfreshfoods/.