Archive for October, 2011

Pittsburgh  ( Food packaged in steel cans can be just as nutritious (and sometimes more nutritious) than fresh and frozen varieties, yet many Americans surveyed on behalf of the Canned Food Alliance(1) mistakenly believe otherwise. Less than half (46 percent) of those surveyed recognize that canned foods count toward the government’s recommended dietary guidelines. Furthermore, nearly 40 percent of consumers believe that canned foods are less nutritious than frozen, and nearly 60 percent believe that they are not as nutritious as fresh foods.

“The perception that food packaged in cans is different and less nutritious than fresh and frozen varieties is inaccurate,” said Rich Tavoletti, executive director of the CFA. “The fact is canned foods deliver affordable, accessible and convenient nutrition, helping American families prepare and enjoy nutritious meals that taste great.”

As a National Strategic Partner with the USDA Center for Nutrition Policy and Promotion Nutrition Communicators Network – the public/private group working to promote the Dietary Guidelines for Americans – the CFA is committed to educate consumers about canned food nutrition.

The CFA commissioned a consumer survey to better understand consumers’ attitudes and perceptions of canned foods to help inform those efforts. The survey uncovered that, while the majority (84 percent) of Americans prepare or eat meals made with canned foods at least a couple times a month and one-third (34 percent)rely on them at least three times a week, many consumers do not appreciate all of the benefits canned foods offer. Key survey highlights include:

  • Canned Foods Count Toward Dietary Goals – Less than half (46 percent) of Americans surveyed realize that canned foods count toward the U. S Department of Agriculture’s dietary recommendation goals. The new MyPlate food icon issued by the USDA provides guidance on how Americans should fill there plate for more healthful eating.  Canned foods, including fruits, vegetables, beans, meat and seafood, are among the recommended ways that consumers can ensure they are getting a proper balance of nutrients.
  • When It Comes to Nutrition, All Forms Count –Research shows many canned foods can be as nutritious and in some cases more nutritious than their fresh and frozen counterparts(2). Yet, according to the survey, more than half (57 percent) of Americans disagree that canned food is as nutritious a fresh and more than one-third (37 percent) disagree that canned food is as nutritious as frozen.
  • Canned Foods and Lower Sodium Are Compatible Only half (55 percent) of those surveyed know that canned foods can be low in sodium, despite the multitude of no salt, low sodium and reduced sodium options available on grocery shelves. Recent research involving canned beans demonstrates that rinsing and draining can reduce sodium levels per serving by 41 percent. Draining alone results in a 36 percent decrease.(3)
  • Steel Cans are a Safe Form of Packaging – The steel food can is one of the safest forms of food packaging available, but only half (51 percent) of Americans surveyed realize it. In a 2005 review of nearly 4,500 food-born-related outbreaks and more than 138,500 cases of illness, commercially produced canned fruits and vegetables did not directly account for a single food-borne outbreak.(4)  The fact is, the steel food can is tamper resistant and provides an airtight seal to help keep food fresh and safe.

In addition to its consumer education efforts promoting ways canned foods can help Americans meet their dietary guidelines goals, the CFA works with dietitians, educators, policymakers and other influencers to ensure that the many benefits of canned foods are understood.

“The canned food industry is dedicated to helping American consumers, government agencies and schools serve up nutritious meals that are affordable and easy to prepare,” said Tavoletti. “The CFA believes that all forms of foods – canned, fresh, frozen and dried – can and should have a place on America’s tables and in school lunchrooms.”

For more information about the canned food research, resources, the canning process, family mealtime solutions, recipes that use canned food and more, please visit

About the Canned Food Alliance

The Canned Food Alliance is a consortium of steelmakers, select food processors and affiliate members.

(1) Canned Food Alliance telephone survey of 1,009 American adults conducted by CARAVAN® Survey September 8-11, 2011. Margin of error +/-3.1%.

(2) Rickman, J., Barrett, D. and Bruhn, C. “Nutritional comparison of fresh, frozen and canned fruits and vegetables.” Journal of the Science of Food and Agriculture, Vol. 87. Issues 6 and 7. April and May 2007.

(3) R. Duyff, J. Mount, J. Jones. J of Culinary Science and Technology, Vol 9, Issue 2; 2011.

(4) Center for Science in the Public Interest Outbreak Alert: Closing the Gaps in Our Federal Food-Safety Net, Nov. 2005.

Weaver Chicken Brings Tradition Back to Family Meals with Return of Chicken RollSpringdale, AR  ( The Weaver® brand is bringing nostalgia back to deli cases and family meals with the reintroduction of the Weaver Chicken Roll. For decades, the lunchmeat, made from 100 percent white meat chicken, had been a staple of favorite sandwiches, casseroles and holiday recipes before it became a mealtime memory. Prompted by online inquiries and consumer phone calls, the brand recognized the strong interest for the Chicken Roll’s return.

“We are proud of the long-standing heritage of the Weaver brand and pleased that the Weaver Chicken Roll has become a part of families’ mealtime traditions,” said Harold Heinze, vice president of lunch meats, deli and hams for Tyson Foods, which makes Weaver brand products. “We will always enjoy hearing stories of fond childhood memories of the Weaver Chicken Roll and now as adults they can share the memory and same great taste with their own kids.”

Recognized by its unique blue casing, the Weaver Chicken Roll continues to provide a savory taste to classic sandwiches, antipasto and salads. Beyond lunchtime meals, the versatile Weaver Chicken Roll can be sliced, diced or blended to be used as a flavorful meat ingredient in casseroles, soups, croquettes, omelets and numerous appetizers.

The Weaver Chicken Roll is currently available in Northeast markets and can be found at grocer’s deli counters. To confirm availability in your area, contact Consumer Information Services at 1-800-233-6332.  For more information and meal ideas with Weaver brand products, visit To share Weaver Chicken Roll memories and recipes, join Weaver Chicken on Facebook.

About Tyson Foods, Inc.

Tyson Foods, Inc. (NYSE: TSN), founded in 1935 with headquarters in Springdale, Arkansas, is the world’s largest processor and marketer of chicken, beef, and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and service to customers throughout the United States and more than 90 countries. The company has approximately 115,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.

Richfield, WI  ( This holiday season, consumers will have the opportunity to support improved nutrition in America’s schools with Black Diamond® Cheddar cheese. DCI Cheese Company (“DCI”) will donate 25 cents from every Black Diamond® package purchased throughout the November 1 to December 31 initiative to Action for Healthy Kids.

Action for Healthy Kids (AFHK) is the nation’s leading nonprofit and largest volunteer network working with schools and families to fight childhood obesity and undernourishment. Since its 2002 founding, AFHK has partnered with schools nationwide to provide programs and services that improve nutrition in schools and increase opportunities for kids to be active.

“Black Diamond® cheese is high in protein and provides the essential calcium and vitamins required for a healthy diet,” says Katie Jury, Marketing Manager at DCI. “Supporting Action for Healthy Kids and their promotion of healthy eating and physical activity was a natural fit for us.”

Black Diamond® cheeses are renowned for their rich, crumbly texture, classic full Cheddar flavor and trademark sharpness that is developed slowly through careful and natural aging. Black Diamond® Cheddar cheeses are perennial award winners and contain no additives, modified enzymes or artificial coloring. The Black Diamond® line is available nationwide in bulk and retail sizes and features a selection of popular cold pack cheese spreads and Canadian Cheddars that range in age from one to five years.

In-store shelf talkers featuring coupons can be found in participating retailers throughout the promotion. Additional details about the Black Diamond® “Feel Good about Doing Good!” promotion are available at along with recipes, beverage pairings and a downloadable coupon. The total amount donated to Action for Healthy Kids will be announced in late January, 2012.

About DCI Cheese Company

Richfield, Wisconsin-based DCI Cheese Company has been an innovative leader in the cheese industry since 1975. The company markets and sells a broad range of imported and domestic specialty cheese brands including il Giardino®, Joan of Arc®, King’s Choice®, Nikos®, Organic Creamery® and Salemville®, among others. DCI’s value-added products can be found in restaurants, grocery stores, club stores and specialty shops across the country. For more information on DCI Cheese Company and its portfolio of brands, visit

*Black Diamond® is a registered trademark owned by Parmalat Canada Inc. and is used under license by DCI Cheese Company, Inc.

La Jolla, CA  ( Kashi, the premier natural food and lifestyle company, has announced the launch of two new delicious frozen foods, created with its signature Seven Whole Grain blend: Kashi® Chicken Enchilada all natural entree and Kashi Three Cheese Penne all natural entree.  The tasty additions from Kashi offer convenient, all natural meal options and a welcomed balance of popular flavor combinations and real food nourishment to spice up the frozen food aisle.

“Our new frozen entrees are satisfyingly delicious—made with great tasting ingredients that provide a unique eating experience of colors, textures and tastes along with the whole grain goodness that Kashi is known for,” says Keegan Sheridan, natural food and lifestyle expert at Kashi.  “For anyone who doesn’t have time to make lunch or dinner from scratch, these are the perfect solution for a complete meal in just a few minutes.”

Kashi’s new frozen foods uniquely offer a positive nutritional spin on two classic dishes so many people enjoy:

  • Kashi Chicken Enchilada: Natural shredded chicken mixes with an array of colorful vegetables, including kale and red peppers, inside a Kashi 7 Whole Grain tortilla.  Topped with a zesty blend of hot and sweet ancho sauce and sprinkled with cheddar cheese, the savory enchilada is served alongside a Kashi 7 Whole Grain and vegetable pilaf, providing 24g of whole grains, 6g of fiber* and 12g of protein.
  • Kashi Three Cheese Penne: Rich Asiago, feta and cheddar cheese sauce is served over Kashi 7 Whole Grain penne to enhance this traditional pasta dish.  Adding a deep, smoky flavor are shiitake mushrooms along with a silky, protein-rich cannellini bean puree, roasted red onions, red peppers and yellow carrots.  This meal features one full serving of vegetables, 7g of fiber** and 15g of protein.

The Kashi Chicken Enchilada entree and Kashi Three Cheese Penne entree are now available in the frozen aisle of grocers and natural food retailers nationwide.

* Kashi Chicken Enchilada Frozen Entree contains 9g of fat per serving
** Kashi Three Cheese Penne Frozen Entree contains 11g of fat per serving

About Kashi Company

Founded in 1984, Kashi dreams of a world where everyone embraces natural health.  As a natural lifestyle pioneer, Kashi is passionate about and committed to improving the health of people and our planet.  By providing great tasting, healthy and innovative foods, Kashi enables people to achieve optimal health and wellness, while also leading them on a path toward embracing a natural lifestyle.  Kashi encourages people to live their best lives through its interactive online community at and the Kashi REAL Tour, a lifestyle immersion program and national grassroots tour that visits 16 cities around the country, educating people about the importance of natural foods and healthy living.  The company also engages with people through Wellness Hub, educational events that inspire the local Kashi community to embrace natural healthy lifestyle.  To learn more about 25 years of Kashi’s mission, sustainable efforts, values and roots, get inspired by the Yearbook on

Kashi’s products are natural, minimally processed and free of highly refined sugars, artificial additives and preservatives.  Kashi® brands and foods include: GOLEAN® cereals and bars; Kashi® Heart to Heart® cereal, instant oatmeal and whole grain crackers; Kashi® 7 Whole Grain Puffs, Honey Puffs, Nuggets and Flakes cereals; Kashi® Good Friends® cereals; Kashi® Autumn Wheat®, Cinnamon Harvest®, Island Vanilla® and Strawberry Fields® (organic) cereals; Kashi® Honey Sunshine®, Berry Blossoms® and Golden Goodness™ cereals; Kashi U™ cereal; Cocoa Beach™, Mountain Medley® and Summer Berry™ granola; Kashi® TLC® chewy and crunchy granola bars, layered granola bars, soft-baked cereal bars; Kashi® TLC® snack crackers and Kashi® TLC® cookies; Kashi® all natural frozen waffles, entrees and pizzas; and Kashi® 7 Whole Grain Pilaf.

Join the Kashi community online at, on Facebook at and visit us on YouTube at

Boca Raton, FL  ( ThirsTea™, the leading supplier of high quality tea and other beverage concentrates to the foodservice industry for more than 30 years, recently announced the introduction of a line of its signature no sugar, no calorie, no caffeine and low-to-no carbohydrate liquid concentrates packaged for home use in four ounce bottles, which yield a convenient 64 ounces when mixed with water. They are available in such popular flavors as Brewed Tea, Brewed Sweet Tea, Green Tea with Blueberry and Lavender, Lemonade and Fruit Punch. They are currently being sold in a 12-pack format for $18 at ThirsTea’s online store, with plans for national retail distribution being formulated.

“ThirsTea’s entry into the consumer arena was prompted, literally, by popular demand from the calorie conscious and the diabetic community, which have embraced our products as satisfying, healthy alternatives to carbonated diet sodas,” says Ray Welch, president of ThirsTea Corporation.  “In fact we launched the new consumer concentrates at the American Diabetes Association Expo in Minneapolis last weekend to an incredibly enthusiastic response.”

ThirsTea’s proven, easy “just add water” liquid-to-liquid approach to creating flavorful, affordable beverages assures no clouding, settling or waste, and the taste remains consistent even under room temperature conditions for extended periods. The four-ounce bottles are readily accommodated in the most limited storage space and the bestselling tea varieties are a boon to a healthy lifestyle. Tea is known to normalize blood pressure, depress lipid activity, and help prevent coronary heart disease and diabetes by reducing blood-glucose activity.

“The statistics on instances of obesity and diabetes amongst the population of the U.S. are frightening and getting worse, with a third of adults being obese (and 12.5 million children or about 12.5 percent) and more than 25 million people dealing with diabetes. We’ve been very proud of ThirsTea’s role in giving people that are fighting either (and in many cases, both) a tasty, refreshing, calorie and sugar free high quality beverage option in a restaurant environment.  Now they – and anyone who wants to watch their calorie and sugar intake – can easily exercise that option in their homes at a competitive price,” notes Welch.

“In addition to the ThirsTea beverage concentrates being available at our online store, we’re talking to major distribution outlets interested in expanding their no calorie and no sugar offerings, the segment of the non-alcoholic beverage industry that has remained strong in the face of public and governmental concerns about the consumption of regular soft drinks.”

ThirsTea™ Corporation has been committed to providing the highest quality beverage concentrates since 1977 with wide food service distribution throughout the U.S. and internationally.  ThirsTea is headquartered in Boca Raton, FL and produces its products in Florida, Texas, Kentucky and California.

For more information on ThirsTea Corporation, visit

International Dairy Federation’s Innovation Awards, Parma Italy Judged 100 entries from 25 Countries in 14 Categories

XAPP The World’s First Carbonated Protein Fitness Drink Named as Finalist in the 2011 IDF Dairy Innovation Awards

XAPP The World’s First Carbonated Protein Fitness Drink Named as Finalist in the 2011 IDF Dairy Innovation Awards

Parma Italy  (  Household name dairy companies from around the globe highlighted their offerings as they competed for the prestigious title of winner in 14 unique categories during the International Dairy Federation’s (IDF) Dairy Innovation Awards.  Judged by a panel of heralded industry judges, Carlsbad, California’s NEXT Proteins, Inc. stood up to the competition as its revolutionary new XAPP® Protein Fitness Drink was named as a finalist in the “Best New Ingredient for Dairy Foods or Beverages” category.

The world is set for a decade-long boom in milk consumption with the demand for liquid dairy products set to surge by around 30% from 2010 to 2020.1 The IDF Dairy Innovation Awards showcase the performance and potential of the global dairy industry in producing sustainable, innovative, safe and nutritious products. The IDF Dairy Innovation Awards are an annual opportunity for the dairy industry to stay up to date with the latest knowledge, best practices and breakthrough innovations like XAPP, from NEXT Proteins.

“XAPP Protein Fitness Drinks are totally on trend with almost no carbohydrates, no fat and only 100 calories [from 25g protein].  The taste impressed the panel too with the light carbonation giving an instant sense of being refreshed” noted Bill Bruce, Group Editorial Director for FoodBev Media, Ltd. “The panel was impressed by the unique patented formula creatively and successfully combining aqueous whey isolate protein into a drink which creates a real cross-over product into the carbonated energy and recovery drink category,”  Bruce continued, “Additionally, we were impressed with the bold packaging and very clear labeling and messaging. Overall, the successful combination of ingredients and taste ensured XAPP as an obvious finalist in their category.”

“We are extremely honored to have XAPP recognized as a finalist for the International Dairy Federation’s 2011 Dairy Innovation Awards,” commented David Jenkins, Founder and CEO of NEXT Proteins, Inc.  “This recognition is the culmination of more than nine and one half years of research, testing and development work by the NEXT Proteins’ team.”

XAPP, the world’s first carbonated high protein, is packed with essential electrolytes and the highest quality whey protein isolate which makes XAPP perhaps the perfect beverage before and after workouts.  XAPP is great for weight loss as it can help curb hunger between meals.   Manufactured under numerous patents both in the U.S. and internationally,  XAPP delivers a quick, easy way to REFRESH, REFUEL, REPAIR and RECOVER like no other drink ever.

About the International Dairy Federation (IDF)

IDF is the pre-eminent source of scientific and technical expertise for all stakeholders in the dairy chain. IDF is represented in 56 countries and membership is growing: IDF accounts for approximately 86% of the world’s milk production at present. IDF aims to identify, elaborate and disseminate best practice at international level in order to guide the dairy sector and to harmonize members’ work on a variety of issues along the dairy production chain including animal health and welfare, protection of the environment, nutrition, food safety and hygiene and food standards.

About Dairy Innovation Magazine:

First published in 2005, Dairy Innovation is the only bi-monthly magazine to focus on product innovation in every sector of the international dairy industry. Published by UK based FoodBev Media, Dairy Innovation is read by over 15,000 decision makers in over 40 countries. For more information, visit

About NEXT Proteins, Inc.

Founded in 1988, NEXT Proteins, Inc. has been the driving force behind innovative protein brands including nutrition bars, beverages, and powders, that help consumers live healthier lives.   In 1993, NEXT Proteins pioneered the development of one of the industry’s best selling protein powders, DESIGNER WHEY®, and ten years later launched the blockbuster DETOUR® protein bars.

As early as 2002, NEXT Proteins was creating the world’s first carbonated high protein drinks.  Today with six issued patents in the U.S. and multiple patents issued or pending in all the major beverage markets around the world, NEXT Proteins is rolling out XAPP Protein Fitness Drinks.

Don Williams
Williams Group Public Relations
(760) 201-8961 direct
(760) 707-4589 mobile

1 Source: “Tetra Pak Dairy Index” Issue 4-July 2011.

WASHINGTON  (  Even as more American families are trying to make healthier diet choices, many duplicitous food makers are contributing to the spread of Food Identity Theft.  Despite government safeguards and restrictions, dozens of food producers are misleading consumers with deceptive packaging or attempting to conceal questionable ingredients on labels.

While some of the deceptions are subtle, others are much more serious. Some make claims that are simply untrue, while others are in direct violation of Food & Drug Administration policies. Food Identity Theft issues include:

  • High Fructose Corn Syrup trying to change its name to “corn sugar” in order to conceal itself from consumers;
  • “Blueberry” muffin mixes, breakfast cereals and pastry products that have absolutely no blueberries in them;
  • Spaghetti sauces “Made from California Vine-ripened Tomatoes” that are made using industrial tomato concentrate (tomato paste and water).

“These companies are knowingly trying to pull a con on American families,” said Jim Turner, who chairs the non-profit consumer protection group, Citizens for Health. “We have the right to know what’s in the products we’re buying, and that means clear, accurate, and truthful package labeling.”

Citizens for Health has launched a new website,, to alert consumers about these deceptive practices. With important information, links to the latest news stories, videos, and regulatory updates, site visitors will be aware of the most flagrant Food Identity Theft culprits.

Numerous consumer action groups, including the National Consumer League, the Consumer Federation of America, and the Center for Food Safety, have all publicly denounced Food Identity Theft deceptions.  Many businesses, including Whole Foods Markets, Jason’s Deli and Stonyfield Farm, actively support truth in food labeling practices.

“Americans who want to eat healthier need to know that companies like Betty Crocker, Smucker’s, Kellogg’s, Contadina and General Mills, and trade groups like the Corn Refiners Association, are attempting to mislead them on food package labels,” said Linda Bonvie, Senior Editor at

About Citizens for Health

Funded by concerned consumers, non-profit partners, food growers, and businesses, Citizens for Health is a non-profit organization that provides over 100,000 supporters with consumer news, action alerts, and ways to demand access to healthy food, non-toxic products, and truthful, non-misleading health information.  More information is available at

NatureSweet Cherry Tomatoes - Same Great Taste, New Improved Pack

NatureSweet Cherry Tomatoes - Same Great Taste, New Improved Pack

SAN ANTONIO  (  NatureSweet Ltd, North America’s largest grower of greenhouse tomatoes, is improving its cherry tomato packaging with a new look, while maintaining its commitment to providing the most flavorful cherry tomatoes, year round. The new package, which hit store shelves this month, offers improved product visibility, better protection and longer shelf life. Plus, it is more sustainable than the previous red mesh bag, qualifying for a No.1 recycling symbol.

“Our criteria in choosing the new packaging included the need to protect the product quality while making it a compelling, consumer-friendly option at retail,” said Kathryn Ault, NatureSweet director of marketing. “We have developed a package that not only meets our specifications, but gives consumers an even better experience and enhances the family of NatureSweet tomatoes.”

The clear sides and solid-colored bottom are reminiscent of the NatureSweet Cherub and NatureSweet SunBurst packaging. The concept was identified in testing as the option that had the highest familiarity and positive associations for the consumer. While the previous red mesh bags had high recognition, it did not always protect the product during shipment and retail handling, and the excessive ventilation led to the fruit spoiling more quickly.

“We listened to our consumers and retail partners,” said Ault. “This new packaging aims to remind consumers that they can transform their meals with NatureSweet Cherry, the perfect ingredient tomato.” More than 37 percent of fresh tomatoes are used in cooking, and NatureSweet Cherry tomatoes are preferred over any other tomato. They withstand heat in cooking to add a fresh twist and burst of inspiration to pasta, pizza and many other favorite dishes.

For more information about the new cherry packaging and for recipes, go to

NatureSweet Ltd

Based in San Antonio, Texas, NatureSweet Ltd is the leading grower of premium small tomatoes in North America. Distributed throughout the U.S. at major grocers, club stores and foodservice operations, NatureSweet tomatoes deliver the best tasting tomatoes with year-round availability. As the No.1 brand of vine-ripened cherry tomatoes in the U.S., NatureSweet’s growing facilities encompass more than 1,000 greenhouse acres and proudly employ 5,000 associates, year round.


Erin Byrd

Janet Greenlee

Cargill Turkey Feeds Families; Also Helps Feed Others Through Feeding America

Cargill Turkey Feeds Families; Also Helps Feed Others Through Feeding America

WICHITA, Kan.  (  As the holidays approach, many families struggle to make ends meet, and a turkey dinner on the table is not always possible. With the help of Cargill and Feeding America, some of these families will be able to enjoy a turkey dinner through the nationwide “Feed Your Family. Help Feed Another.” campaign.

Hunger has no boundaries, and millions of children, adults and seniors face it daily in America. So for the third consecutive year, Feeding America and Cargill’s Honeysuckle White® and Shady Brook Farms® turkey brands are collaborating to provide meals for two million people facing hunger in a program being funded by Cargill’s donation of $250,000 to Feeding America. Because every dollar donated to Feeding America helps provide eight meals, Cargill’s donation will provide approximately 2 million meals to people in need.

“We are proud to once again work with Cargill to bring food and hope to two million people in need through our local Feeding America food banks this holiday season,” said Vicki Escarra, president and CEO of Feeding America.  “It is gratifying to see how much of a difference Cargill’s support means to so many people who otherwise would not have food during this special time of year.”

In addition to Cargill’s donation to Feeding America, the Honeysuckle White and Shady Brook Farms brands are spreading awareness of the fight against hunger through their retail partners across the U.S. Both brands are telling stories of families that have benefited from a Feeding America food bank via in-store point-of-sale materials, as well as sharing information on the brands’ websites. In addition, 10 Cargill Value Added Meats Retail locations, and their employees, are participating in food drives during October in an effort to raise awareness of hunger at each location. All food collected will be donated to local food banks, including  Feeding America food banks.

“The campaign this year, Feed your family. Help feed another., is a truly worthy effort during the holiday season,” stated Steve Willardsen, president of Cargill’s turkey business.  “Working with Feeding America to help feed those in need throughout the U.S. fits well with Cargill’s culture because we firmly believe our company will prosper only when the communities where we have a presence prosper.  That’s been our philosophy during the entire 146 years Cargill has existed, and it is something we hold dear as one of our values.”

Honeysuckle White turkey is a national brand and Shady Brook Farms turkey is a leading regional brand in the Northeast and Mid-Atlantic regions of the U.S. Consumers who purchase these brands of whole turkeys for their holiday celebrations help support Feeding America’s goals in the fight against hunger. For information about the Feeding America partnership, as well as information about turkey products and recipes, visit or  Also, join others in discussions regarding the fight against hunger on Facebook at or

About Cargill

Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services.  Founded in 1865, the privately held company employs 138,000 people in 63 countries.  Cargill helps customers succeed through collaboration and innovation, and is committed to applying its global knowledge and expertise to help meet economic, environmental and social challenges wherever it does business.  For more information, visit

About Feeding America

Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation’s leading domestic hunger-relief charity, their network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit Find them on Facebook at or follow their news on Twitter at

ORRVILLE, Ohio  (  Whether struggling with weepy meringues or caved-in crusts, when it comes to pie making most bakers always appreciate a little expert advice.  According to an online Crisco® National Pie Survey, conducted by Wakefield Research during the 2010 holiday season, 59 percent of surveyed Americans said pie is the hardest dessert to prepare from scratch, followed distantly by cake (22%) and brownies (6%). Great pies start with great crusts therefore the makers of Crisco products are offering access to live pie pros on the Crisco Pie Hotline with extended hours for the holidays (8:00 a.m. to 8:00 p.m. ET) during November 14-23, 2011 and December 12-22, 2011.

Now in its sixth year, the Crisco Pie Hotline continues to be a one-stop resource to help ease the stress of baking for thousands of bakers each year.  The hotline is available 24 hours a day, and live pie experts can be reached year round Monday through Friday from 9:00 a.m. to 7:00 p.m. ET at 1-877-FOR PIE TIPS ((877) 367-7438), to answer some of the most common pie-baking questions including: How can I bake a flakier pie crust? How do I prevent my pie crust from shrinking?

Award-winning Advice

In addition to one-on-one counsel from the live pie pros, the Crisco Pie Hotline will feature tips and trends from award-winning pie expert and author, Michele Stuart. She is the owner of Michele’s Pies (located in Westport and Norwalk, CT) and the author of the recently released cookbook Perfect Pies (Random House, 2011). Michele also took home the first place prize in the “Citrus Category” for her Twisted Citrus Blackberry Pie at the 2011 American Pie Council Crisco National Pie Championships® this past April.  Now bakers can call the hotline to hear Michele’s tips for pie baking.

“For many people, baking pies during the holidays can be stressful,” explains Stuart. “But the Crisco Pie Hotline arms home bakers with the tools and resources they need to feel confident in their holiday baking.”

One Hundred Years of Innovation

This year, the Crisco brand celebrates 100 years of innovation. The trusted kitchen companion that has been helping bakers achieve moist, flakey pie crusts for a century also offers their All-Vegetable Shortening in convenient Baking Sticks. The perfect crust is easier than ever to pull off with pre-measured shortening sticks.

Bakers can also visit or find Crisco on Facebook and YouTube to find useful video tutorials and recipes for baking pies, cookies and other holiday favorites. The website also offers a helpful butter-to-shortening conversion chart to take the guesswork out of baking.

Live experts are not available on Thanksgiving Day, the Friday after Thanksgiving, Christmas Eve or Christmas Day.  Crisco Baking Sticks All-Vegetable Shortening is available at national retailers for an MSRP of $3.49.  For more information please visit

About The J.M. Smucker Company

For more than 110 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments.  Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker’s®, Folgers®, Dunkin’ Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, Cafe Bustelo®, Cafe Pilon™, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation® and Bick’s® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. The Company has appeared on FORTUNE Magazine’s list of the 100 Best Companies to Work For in the United States 13 times, ranking number one in 2004. For more information about the Company, visit

The J.M. Smucker Company is the owner of all trademarks, except Pillsbury, the Barrelhead logo and the Doughboy character are trademarks of The Pillsbury Company, LLC, used under license; Carnation is a trademark of Societe des Produits Nestle S.A., used under license; and Dunkin’ Donuts is a registered trademark of DD IP Holder, LLC, used under license. Borden and Elsie are trademarks used under license.

National Pie Championships is a trademark of American Pie Council.

Slim-Fast Introduces Its Best Tasting Shakes Ever in New On-the-Go Bottles in Time for Diet Season

Slim-Fast Introduces Its Best Tasting Shakes Ever in New On-the-Go Bottles in Time for Diet Season

ENGLEWOOD CLIFFS, N.J.  (  Slim-Fast®, the weight-loss brand that has helped millions of people experience “wow” moments for more than three decades, has announced a makeover of its own. Slim-Fast is introducing the brand’s richest, creamiest and best-tasting shakes ever in new, convenient on-the-go bottles.

“Whether it’s an upcoming wedding, a reunion or swimsuit season, we know that roughly a third of women diet twice a year with a specific event in mind; however, losing weight shouldn’t mean sacrificing taste,” said Kathy O’Brien, vice president foods, Unilever U.S.  “Our new Slim-Fast shakes make it even easier – and tastier – for dieters to walk into a room and wow the crowd.”

A recent taste test conducted by Slim-Fast revealed that both current and non-Slim-Fast users prefer the taste of the new, bottled shakes to the brand’s canned shakes.

“Slim-Fast’s new, deliciously convenient shakes not only taste great but will satisfy hunger up to four hours,” said Ali Auerbach, M.S., R.D., and Slim-Fast Registered Dietitian. “The new size and bottle shape provide a more convenient solution that’s packed with 10 grams of protein, 5 grams of fiber and 24 essential vitamins and minerals.”

Slim-Fast’s balanced and proven approach to weight loss is supported by more than 45 published, clinical studies. The all-new Slim-Fast shakes are part of the Slim-Fast 3·2·1 Plan™ and product line, a proven method to meet weight-loss goals quickly, conveniently and safely. The plan includes three snacks, two shakes or meal replacements bars and one nutritious, balanced, 500-calorie meal of your choice.

Beginning October 17, Slim-Fast will offer a “Buy It Now” option on its official Facebook page that will provide consumers with the opportunity to order the all-new Slim-Fast shakes and other Slim-Fast products quickly, conveniently and directly through a custom tab. Visitors can learn more and engage with the brand at The new shakes will also begin to appear on retail shelves this month and will be available in the diet and nutrition sections of retailers nationwide including Walmart, Target, Safeway, Walgreens and Kroger and on Flavors of the new Slim-Fast shakes include:

  • Creamy Milk Chocolate
  • French Vanilla
  • Rich Chocolate Royale
  • Cappuccino Delight
  • Strawberries N’ Cream

The new 10-ounce bottles will be sold in packs of four, eight and 20 and are lighter, re-closable and more versatile than the previous Slim-Fast canned shakes – making it easier to reach weight-loss goals anytime and anywhere.

About Slim-Fast

Slim-Fast, a business unit of Unilever, offers a complete line of delicious meal replacement shakes and bars and portion-controlled snack bars, along with meal planning and exercise advice for successful weight management. The Slim-Fast product line includes an affordable range of Shakes, Shake Mixes, Meal Bars and Snack Bars that are available in retail outlets nationwide. Visit, or call 1-800-SLIMFAST for more information.

About Unilever North America

Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180.  With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others.  In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Blue Band, Breyers, Caress, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus, Noxzema, OMO, Pond’s, Popsicle, Promise, Q-Tips, Ragu, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2010.  For more information, visit,, or

For more information or images, please contact:
Dan Mazei

BROOMFIELD, Colo.  (  Calcium is labeled as a “nutrient of concern” by the 2010 Dietary Guidelines since consumers do not get enough of this essential nutrient. Knowing that the general consumer is not meeting their calcium needs, Silk® has just announced that it has increased the calcium level in its natural refrigerated soymilk products to 50 percent more than typical dairy milk(1), which is consistent with its Pure Almond and Pure Coconut products. Silk soymilk products continue to be made from the highest-quality, non-GMO soybeans sourced from North American farmers, now with the added benefit of 50 percent more calcium in every glass.

Just in time for the fall harvest, Silk has teamed up with Kathy Freston to spread the word about the importance of eating a plant-based, nutrient-rich diet. Freston is a bestselling author with a focus on healthy living and conscious eating.

“Calcium is a nutrient that so many people do not get enough of, which is concerning since it provides many important health benefits,” said Freston. “Now that Silk’s soymilk line contains 50 percent more calcium than typical dairy milk it is an easy and delicious way to help people meet their daily calcium requirements while getting all of the benefits of plant-based nutrition contained in every glass of Silk to boot.”

With harvest season upon us, Freston recommends adding additional foods to diets that provide both a boost of calcium and the benefits of plant-based nutrition. These seasonal foods include collard greens, spinach, mustard greens, kale, rutabagas and dried figs.

Plant-based milk alternatives like Silk soymilk, almondmilk and coconutmilk are not only excellent sources of calcium, but also Vitamin D.  Each 8-ounce serving contains 45 percent of the daily recommended value of calcium and at least 25 percent of the daily recommended value of Vitamin D.  Together, these nutrients form an essential pair as Vitamin D helps calcium to be absorbed in the body. Clinical evidence confirms that calcium and Vitamin D play an important, beneficial role in building and maintaining bone health throughout life.(2) Since there are few natural food sources of Vitamin D, fortified foods serve an important role in helping people meet their needs.

Packaging has been updated on Silk natural refrigerated soymilk cartons – which include vanilla, chocolate, very vanilla and original flavors – to show that they contain “50 percent more calcium than milk.” While the Silk Organic products will not have increased calcium levels, one glass of Silk Organic soymilk will continue to provide as much calcium as typical dairy milk.

1) Silk refrigerated beverages, excluding organic soymilk, soymilk with DHA and aseptic soymilk, have 45% DV of calcium; dairy milk has 30% DV.  Dairy data from USDA National Nutrient Database for Standards Reference.  Release 23 (2010).  Data consistent with typical 2% milk.

2) U.S. Food and Drug Administration. Food labeling: health claims; calcium and osteoporosis, and calcium, vitamin D, and osteoporosis. HealthClaimsMeetingSignificantScientificAgreementSSA/default.htm, accessed September 12, 2011.

About Silk

Silk was founded in 1996 on a promise to make the world a healthier place. We believe that plant-based foods are the best way to nourish people and the planet and today we offer a broad portfolio of nutritious, great-tasting milk-alternatives, including Silk® Soymilk, Silk PureAlmond™ and Silk PureCoconut™.  All of our plant-based beverages have been verified as non-GMO by the Non-GMO Project, a non-profit organization dedicated to ensuring the sustained availability of non-GMO food and beverages. Silk is also committed to making the world a healthier place through socially responsible and environmentally sustainable business practices, such as our Responsible Soybean Sourcing & Production Program, our traceability website ( and our legacy of using and championing renewable energy. For more information, visit,,, or follow us on Twitter @LoveMySilk.

LAWRENCE, Mass.  (  Glutino®, a trusted pioneer and leader in convenient gluten-free living, introduces Genius® by Glutino® bread to its extensive line of gluten-free products. Glutino has partnered with U.K.-based Genius Gluten-Free to bring their popular gluten-free bread to the United States and Canada.

Genius by Glutino offers a wholesome and delicious gluten-free bread option for those living a gluten-free lifestyle. Soft and light in texture, Genius by Glutino features full-sized bread slices that are perfect for making sandwiches and is available in two great tasting varieties, White and Multigrain Sandwich Bread.

“I developed Genius Bread so people living gluten-free could have a better tasting gluten-free bread solution,” said Lucinda Bruce-Gardyne, professionally trained chef, founder of Genius Gluten-Free, and mother of a celiac child. “We are thrilled to partner with Glutino, a leader and innovator in gluten-free living, to share our great-tasting bread with the U.S. and Canadian markets.”

“We are excited to add Genius by Glutino to our long-standing gluten-free portfolio and to offer a gluten-free bread that is a cut above the rest,” said Laura Kuykendall, director of marketing and R&D for Glutino. “People living a gluten-free lifestyle look to Glutino for what is new and innovative in the world of gluten-free products, and adding Genius by Glutino to our wide range of products strengthens our position in the gluten-free space.”

Genius by Glutino, as with all Glutino products, does not contain artificial colors, flavors or preservatives. Both varieties of Genius by Glutino will be available on and in freezer aisles nationwide at a suggested retail price of $5.49.

About the Glutino Food Group

Since 1983, the Glutino Food Group has been a trusted pioneer and leader in the gluten-free category. Based in Laval, Quebec, the company offers a wide variety of great-tasting, gluten-free foods consumers can trust. Products are available nationwide at local supermarkets, natural and organic retailers and on For more information on The Glutino Food Group, visit The Glutino Food Group is a wholly owned subsidiary of Smart Balance, Inc.

About Smart Balance, Inc.

Smart Balance, Inc. (NasdaqGM: SMBL) is committed to providing superior tasting heart healthier alternatives in every category it enters by avoiding trans fats naturally, balancing fats and/or reducing saturated fats, total fat and cholesterol, and/or by incorporating ingredients that consumers may be missing in their diets. The company markets the Smart Balance® line of products, which include Smart Balance® Buttery Spreads, Enhanced Milks, Buttery Sticks, Peanut Butter, Microwave Popcorn, Cooking Oil, Mayonnaise Dressing, Non-Stick Cooking Spray and Cheese, and also markets natural food products under the Earth Balance® brand and healthier lifestyle products under the Bestlife™ brand. Smart Balance owns the Glutino Food Group, a trusted pioneer and leader in the gluten-free category. Based in Laval, Quebec, the company offers a wide variety of great-tasting, gluten-free foods consumers can trust. Products are available nationwide at local supermarkets, natural and organic retailers and on

BERRIEN SPRINGS, Mich.  (  True or False: Walnuts can improve the odds of correctly answering a true or false question. The answer is true according to newly published research in the British Journal of Nutrition ( The study conducted by researchers at Andrews University in Berrien Springs, Mich., found that walnuts—already known for being a power food—can help increase inferential reasoning, specifically, the ability to discover true from false.

Peter Pribis, associate professor of nutrition and wellness, led the study, “Effects of Walnut Consumption on Cognitive Performance in Young Adults.” Pribis, along with a team of student researchers, tested whether a short, intensive supplementation of a diet with walnuts can have an effect on memory, intuition, mood and critical thinking skills in young adults. In short—would a walnut diet improve cognitive functions?

“We discovered that students who consumed walnuts experienced improvement in critical thinking, specifically inferential reasoning,” says Pribis.

Using two test groups of Andrews University students, each group ate two slices of banana bread daily for eight weeks: one group ate banana bread with ground walnuts and the other group ate banana bread without walnuts present. Each student was tested for inferential reasoning by reading a short narrative followed by five statements. Students then decided whether the statements were true, partially true, false, partially false or there was not enough information to make a judgment.

“Students consuming walnuts showed a significant improvement in inference after consuming one-half cup of walnuts daily for eight weeks,” says Pribis. “Walnuts will obviously not make you a critical thinker; this comes after years of studying. However, students and young professionals in fields that involve a great deal of critical thinking or decision-making could benefit from regularly eating walnuts.” Pribis concludes further research should be done to gain a deeper understanding about the impact of walnuts on cognition.

The study was funded by a grant from the California Walnut Commission.  The Commission did not have any input on the study design or findings.

Founded in 1874, Andrews University is the flagship institution of higher education for the Seventh-day Adventist church, located one-half mile east of the U.S. 31 Bypass in Berrien Springs, Mich.

New PEEPS are Hauntingly DeliciousBETHLEHEM, Pa.  (  PEEPS® are stirring up new delights this Halloween with NEW PEEPS® Chocolate Dipped Orange Marshmallow Chicks.  The fluffy marshmallow of PEEPS® Orange Chicks, dipped in decadent milk or dark chocolate, will enchant all ghosts and goblins.

The iconic Chick is still the same beloved shape, taste and texture that it has been for 58 years.  This Halloween, the Chick will be dressed in festive orange and dipped in a scrumptious layer of creamy milk or rich dark chocolate.  The Chicks come nestled separately in a three-count package.

Mark Hoffman, Brand Manager for PEEPS®, commented, “Our new line of Chocolate Dipped Chicks is spooktacular!  The combination of PEEPS® and chocolate proved to be a favorite amongst all of our fans this Easter.  We know that new PEEPS® Chocolate Dipped Orange Chicks will be perfect for Halloween recipes, crafts or for that on-the-go trick-or-treat fan.”

Just Born’s Halloween Lineup:

  • New PEEPS® Chocolate Dipped Orange Chicks available in 3-count packages.
  • PEEPS® Chocolate Covered Marshmallow Pumpkins available in convenient single-serve packages.
  • PEEPS® Chocolate Mousse Flavored Marshmallow Cats in 8-count packages.
  • PEEPS® Sugar-Free Pumpkins in 3-count packages.
  • PEEPS® Pumpkins in both 8-count and 24-count packages.
  • PEEPS® Ghosts in both 3-count and 9-count packages.
  • MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS® Brand Candies available in a variety of treat-giving snack size bags.

PEEPS® fans can find these spooktacular treats at their favorite stores or visit for great tasting treats and other PEEPS-themed merchandise and apparel. Fans can also visit the exciting and interactive to create a personal PEEPS® World and find delicious recipes, fun crafts and PEEPS® art.  In addition, fans can submit their own crafts, recipes or art.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies. GOLDENBERG’S® PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA.  All Just Born candies are made in the U.S.A.

NEW YORK  (  GOOD FOOD FEST, taking place Sunday, October 9 from 11am to 4pm in the Meatpacking District’s Gansevoort Plaza, has announced the addition of family programming, GOOD FOOD for KIDS, presented Stone Barns Center for Food and Agriculture, The Sylvia Center and Organic Valley. The free event showcases good food that is traditional, locally-sourced and 100% traceable from over 50 of New York’s finest chefs, restaurants, artisans and farms. All proceeds benefit The FEED Foundation and God’s Love We Deliver.

“New Yorkers are increasingly supporting restaurants that feature farm fresh and seasonal foods. This festival is an opportunity to show continued support while raising money for two wonderful organizations,” said Bion Bartning, Founder and CEO, Basis. “We’ve assembled a diverse list of restaurants that offer affordable food tastings and, with the help of our partners, included programming to extend the fun to the whole family.”

“Stone Barns is excited to be part of GOOD FOOD for KIDS, as it provides an educational opportunity for parents and children to increase their awareness of healthy, seasonal and sustainable food,” said Jill Isenbarger, Executive Director of Stone Barns Center for Food and Agriculture. “By engaging children, we connect them with the sources of healthy food and teach them the value of land stewardship.”

GOOD FOOD FEST Restaurant and Chef Tastings

Sample food from over 20 of New York’s brightest chefs and restaurants participating in the tastings including Gramercy Tavern, Perry St, Pastis, Marc Forgione, Dell’anima, BLT Bar & Grill and Van Leeuwen. Celebrate the best of the season’s harvest through traditional, locally-sourced and traceable foods. The tastings showcase the city’s most established venues alongside up-and-comers at an affordable price and in a casual atmosphere.


Newly added family programming, GOOD FOOD for KIDS, encourages children to build a more intimate relationship with real food and an awareness of environmental issues. Representatives from Stone Barns Center for Food and Agriculture, The Sylvia Center and Organic Valley will lead fun and interactive demos including:

  • Vietnamese summer roll making
  • Pickle making
  • Butter making
  • Egg freshness testing
  • Local milk tasting
  • Vegetable weight guessing contests
  • Green book readings

Check the website for updated schedule information regarding GOOD FOOD for KIDS.

GOOD FOOD FEST Artisanal Marketplace

Join the city’s finest artisanal producers, purveyors and farms while sampling and buying foods sourced from regional and seasonal ingredients. Participating artisans include Liddabit Sweets, Granola Lab, The Good Batch, Tumbador Chocolate and Horman’s Best Pickles. By supporting these entrepreneurs and small business owners, you are investing in small to mid-sized farms and the New York area foodshed.

GOOD FOOD FEST Private Reception

To cap off the celebration of good food, there is an after party from 4:30 to 6:30pm in the Garden Rooms of The Standard Hotel’s Biergarten. Don’t miss this opportunity to mix and mingle with festival’s chefs, restaurants, artisans and farmers in a relaxed and intimate atmosphere. Space is limited to the first 100 guests and tickets are now available for purchase on the event website.

Ticket and Map Information

To purchase tickets for the GOOD FOOD Tastings and the GOOD FOOD FEST Private Reception, visit Keep checking for updates on participants and for details on the festival space. Tickets will be available for purchase the day of the festival.


GOOD FOOD FEST brings together local chefs, restaurants, artisanal producers and family farms in celebration of the season’s harvest. The event is free to attend. If you wish to sample tastings from participating chefs and restaurants, tickets are now available for purchase online. Partners include Farm to Chef and the Meatpacking District Improvement Association (MPIA). For more information, visit