PLANO, Texas (Food-News.net) PepsiCo’s Frito-Lay North America division today said that approximately 50 percent of its product portfolio will be made with all natural ingredients, including three of its biggest brands, Lay’s® potato chips, Tostitos® tortilla chips and SunChips® multigrain snacks. The products made with all natural ingredients do not have any artificial or synthetic ingredients, and they do not contain any artificial flavors or artificial preservatives, or ingredients such as monosodium glutamate (MSG), yet still have the great taste consumers expect from Frito-Lay.
More than six dozen varieties of Frito-Lay products will be made with all natural ingredients including all the flavors of Lay’s® potato chips, Tostitos® tortilla chips, SunChips® multigrain snacks, Baked! snacks, and Rold Gold® pretzels by the end of 2011.
“As the snack food category leader, we have insights that show consumers are seeking a wider range of products made with all natural ingredients. At Frito-Lay North America we want to provide our customers with a broad portfolio of snack options that taste great and are made with real food ingredients,” said Ann Mukherjee, senior vice president and chief marketing officer, Frito-Lay. ”Many of the unflavored snacks in our portfolio are already made with all natural ingredients, and we’ve focused on expanding our portfolio of products with all natural ingredients to include more of consumers’ favorite flavored products.”
Frito-Lay’s seasoning professionals and chefs at the Frito-Lay Flavor Kitchen™ turn culinary inspiration into great tasting snacks like Lay’s regionally-inspired flavors, such as Tangy Carolina BBQ and Garden Tomato & Basil. The Frito-Lay seasoning professionals created the new seasonings for the products made with all natural ingredients.
New products made with all natural ingredients are now becoming available at retailers nationwide with more products launching throughout 2011. The reformulated products will be easily identifiable in stores with a stamp on package that calls out that the product is made with all natural ingredients, with no MSG, artificial preservatives or artificial flavors.
To support the transformation, Frito-Lay is undertaking the largest integrated marketing campaign in the history of the company. The portfolio-focused, 360 degree marketing campaign launches January 1 during the Tostitos Fiesta Bowl and includes a significant focus on digital and social mediums to connect with consumers.
Highlights of the campaign include:
- Television Advertising: National campaign launching January 1st during the Tostitos Fiesta Bowl and appearing on a range of network and cable channels will focus on the real employees behind the products made with natural ingredients, from the purchasing agents who buy ingredients, to culinary center chefs who inspire new products to quality experts that ensure products meet Frito-Lay’s high standards.
- Print Advertising: National campaign highlighting the real food ingredients and culinary-based innovation process that are used to make Frito-Lay’s products, appearing in a variety of national print outlets. The print campaign will include Quick Response (QR) codes that leverage scan technology to unlock additional content, including recipes and culinary webisodes.
- In-Store Promotions: In-store communications including redesigned packaging, partnering with top-tier retailers and media for cooperative advertising.
Frito-Lay is making an investment in emerging technology and marketing practices to support the program; embracing digital media in a way they never have before and utilizing the scale of mass media to drive digital and social engagement. And in 2011, Frito-Lay will use advertising and marketing to drive consumers to Facebook. Most of the advertisements – and for the first time ever, packaging – will list branded Facebook pages. Frito-Lay will claim the broadest portfolio of consumer products that include a Facebook URL on packaging to date.
“Throughout the campaign, Frito-Lay is highlighting our ‘seed to shelf’ story, which shows the care and pride that goes into every step to make our products, from the real ingredients that we use, to the real culinary arts and quality employee experts,” said Mukherjee. “We are pulling back the curtain and inviting consumers to learn how our products are created, from our kitchen into theirs.”
For more information visit www.fritolay.com or www.facebook.com/fritolay.
About Frito-Lay North America
Frito-Lay North America is the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at www.twitter.com/fritolay.
PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo’s people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.
PARSIPPANY, NJ (Food-News.net) Post Foods, LLC, the makers of Fruity and Cocoa Pebbles, announced plans today to improve its most popular kids’ cereals in its ongoing effort to address the rise in nutritional concerns among American consumers.
Crunchmaster, the leading brand of certified gluten free crackers in the U.S., is teaming with the National Foundation for Celiac Awareness (NFCA) in sponsoring its Holiday Dips & Dishes recipe contest. One Grand Prize winner will be awarded $500 in cash for submitting an original recipe for a gluten free holiday dip or dish that uses Crunchmaster crackers as a component or complement.
Pilgrim’s Pride Corporation (NYSE: PPC) today announced that its board of directors has appointed William W. Lovette as president and chief executive officer of the company, effective January 3, 2011. Mr. Lovette succeeds Don Jackson, who is resigning from the company effective January 2, 2011, in order to assume the position of president and chief executive officer of JBS USA, which is majority owner of Pilgrim’s. Mr. Lovette will report directly to Mr. Jackson, who will continue to serve on Pilgrim’s board of directors. In his new role, Mr. Jackson will continue reporting to Wesley M. Batista, who will remain as chairman of Pilgrim’s and JBS USA Holdings, Inc.
Beech-Nut® is proud to introduce a new line of great-tasting and nutritious baby foods featuring Beech-Nut purees co-branded with General Mills Green Giant® brand. The new Beech-Nut line is made with natural ingredients and has a great taste that babies will love.
Disney Consumer Products and Beech-Nut are proud to introduce a new line of great-tasting and nutritious toddler foods featuring the Disney Winnie the Pooh characters. The new line is made with natural ingredients and has a great taste that even picky toddlers will love.
From the White House vegetable garden to the growing demand for wholesome, all-natural, simple ingredients, vegetables are in the spotlight for their role in a healthy diet. Yet, most Americans still fall far short of eating the amount they need.* That’s why Birds Eye® is on a mission to inspire a love of vegetables – and it all starts with kids. To help encourage the next generation to discover their passion for vegetables, Birds Eye is launching the “Feed Kids Better” initiative to benefit Share Our Strength’s No Kid Hungry CampaignTM.
Building a Scientific Consensus
PLANO, Texas and NEW YORK (Food-News.net) Dr Pepper Snapple Group (NYSE: DPS) and MTVN Music Group, a division of Viacom’s MTV Networks (NYSE: VIA, VIA.B), today announced a groundbreaking multi-year agreement to nationally promote and distribute Sun Drop, a citrus soda originally introduced in 1949, and a favorite in the Carolinas and the Midwest.
MINNEAPOLIS (Food-News.net) General Mills said today it successfully reduced sugar in cereals advertised to children by an additional 8 percent, on average, in 2010. General Mills has now achieved average sugar reductions of 14 percent on cereals advertised to children since 2007, with some cereals reduced as much as 28 percent in that period.
BALTIMORE (Food-News.net) A newly released survey of dietitians, which examines their current perspectives regarding various dietary fats and oils, reveals a strong preference for olive oil as the food oil of choice even for individuals on a diet. Canola oil was the second choice, while other oils—safflower, soybean, peanut, corn and flax—trailed far behind.
SEATTLE (Food-News.net) Starbucks Coffee Company (Nasdaq: SBUX) believes that it’s unfortunate that Kraft has chosen to attempt this delaying tactic through seeking preliminary injunction, a course that will ultimately prove harmful to customers. Starbucks has repeatedly said that we have terminated our agreement with Kraft and we continue to look forward to assuming full responsibility for the sales and distribution of our packaged coffee products as of March 1, 2011. We have both the capabilities and experience to make this a seamless transition for our customers. Kraft’s self-serving and blatantly disruptive actions risk creating unnecessary confusion for our shared customers, and in turn their consumers. Starbucks will vigorously oppose any action on Kraft’s part that would prevent Starbucks from rightfully assuming full control of our brand and business, and look forward to presenting our case through the pending arbitration process.
CHARLOTTE, N.C. (Food-News.net) Lance, Inc. (Nasdaq: LNCE), and Snyder’s of Hanover, Inc. announced today the completion of their merger, first announced on July 22nd, 2010. The transaction brings together Snyder’s, a global leader in pretzels and a U.S. leader in specialty snacks that traces its roots to 1909, with Lance, a U.S. snack food leader in sandwich crackers, potato chips, and cookies founded in 1913. The combined company will have a well-established portfolio of snack food brands that includes Snyder’s of Hanover®, Lance®, Cape Cod®, Grande®, Tom’s®, Jays®, O-Ke-Doke®, Stella D’oro®, Krunchers!®, Archway®, Naturals® as well as Lance Private Brands, a leader in private label cookies and crackers. Products will include pretzels, sandwich crackers, kettle chips, potato chips, cookies, tortilla chips and nuts. The new company, named Snyder’s-Lance, Inc., will maintain the stock ticker symbol ‘LNCE’ with shares traded on the NASDAQ exchange.
NORTHFIELD, Ill. (Food-News.net) Kraft Foods Inc. (NYSE: KFT) announced today that it is seeking a preliminary injunction in the U.S. District Court for the Southern District of New York against Starbucks Coffee Company for violating terms of the roast and ground coffee agreement. Starbucks is attempting to unilaterally end the strategic partnership that provides Kraft with the exclusive rights for the sales, marketing and distribution of Starbucks roast and ground coffee in grocery and other retail outlets. Kraft is seeking the injunction to stop Starbucks from proceeding as if the agreement has been terminated, when, in fact, the contract is still in force.
PLYMOUTH, Wis. (Food-News.net) Sartori took home 6 medals at the prestigious World Cheese Awards held in Birminham, UK this past weekend. Over 2,600 entries from 29 countries were entered into this year’s competition, with 201 judges from 19 countries rating the cheese. “Sartori is honored to be a part of the elite that were awarded medals in this incredible competition. We really owe it to our local patron milk farmers who provide us with the highest quality milk, and our talented cheesemakers that hand craft these products. Combined they make these honors possible,” says Jim Sartori, CEO and third-generation owner of Sartori.
WEST PAWLET, Vt. (Food-News.net) Consider Bardwell Farm, renowned producer of handmade raw milk cheeses, brought home three medals—including a gold—from the prestigious World Cheese Awards held in Birmingham, England and announced on November 27th.
PLANO, Texas (Food-News.net) Dr Pepper, the oldest major soft drink in America, today commemorates the 125th anniversary of the first time Dr Pepper was served at Morrison’s Old Corner Drug Store in Waco, Texas, as recognized in documents filed in the U.S. Patent and Trademark Office. The date concludes a yearlong celebration of the brand’s flavorful history. The soft drink made a big splash at the World’s Fair in 1904 and has grown to become one of the most recognized brands enjoyed worldwide.
SILVER SPRING, Md. (Food-News.net) FDA today notified Wright County Egg LLC of Galt, Iowa, that the company has FDA’s concurrence to begin shipping shell eggs directly to the consumer market from two hen houses on one of its six farms. The firm has not shipped eggs to the consumer market since August 2010, when the company’s eggs were associated with the multi-state outbreak of Salmonella Enteritidis (SE).

