Archive for July, 2010

LAKELAND, Fla.  (  Beginning July 29, the Publix Deli will offer five fresh, ready-to-eat kids meals for $3.99. Each meal consists of an entrée, two sides and a drink. The featured selections include:

  • Chicken tenders — Publix Deli chicken tenders on a honey wheat roll, mini carrots, kid’s yogurt and fruit drink
  • Ham sandwich thins — Publix tavern ham on a wheat sandwich thin, mini carrots, kid’s yogurt and apple juice
  • Peanut butter apple wrap — creamy peanut butter with apples in a multigrain wrap, string cheese, mini carrots, kid’s yogurt and fruit drink
  • Peanut butter rolls — creamy peanut butter on a honey wheat roll, string cheese, apple sauce, mini carrots and fruit drink
  • Turkey rolls — Publix oven roasted turkey breast on a honey wheat roll, apple and grape packet, mini raisins and organic white milk

“Our customers look to us to provide meal solutions, and finding nutritious meals for their children is no exception,” said Maria Brous, Publix director of media and community relations. “Whether as a solution to back-to-school meal planning or for families on the go, our new Publix Deli kids meals are the perfect solution to the question of ‘What’s for lunch or dinner?’.”

The deli worked with Publix’s in-house registered dietician to ensure each meal was balanced, wholesome and nutritious. The Publix Deli kids meals are made and packaged fresh daily in the store’s deli department and cannot be customized.

Publix is privately owned and operated by its 142,000 employees, with 2009 sales of $24.3 billion. Currently Publix has 1,020 stores in Florida, Georgia, South Carolina, Alabama and Tennessee. The company has been named one of FORTUNE’s “100 Best Companies to Work For in America” for 13 consecutive years. In addition, Publix’s dedication to superior quality and customer service is recognized as tops in the grocery business, most recently by an American Customer Satisfaction Index survey. For more information, visit the company’s Web site,

Big Fork Little Fork iPad App Brings Families Together in the Kitchen

NORTHFIELD, Ill.  (  Kraft Foods today announced the release of the new Big Fork Little Fork app, now available in the United States only on iPad. Big Fork Little Fork provides parents with an interactive resource to help them teach their children valuable cooking knowledge, smart eating habits and basic kitchen skills. The app features 300 delicious recipes, how-to videos, entertaining and educational games, and interactive elements to help transform the way parents involve their kids at mealtime. Following the 2008 launch of the iFood Assistant app, this new iPad app demonstrates Kraft Foods’ ability and commitment to leveraging new technology to engage consumers in innovative ways, making their lives easier and more delicious.

“Kraft Foods understands that parents are hungry for food ideas that their kids will enjoy,” said Ed Kaczmarek, Director of Innovation, Consumer Experiences at Kraft Foods. “Our Big Fork Little Fork app is specifically designed to answer that need and is set to transform how families approach cooking and eating together. We see the iPad as the ideal device to host our newly developed content – it’s a highly interactive way for parents to engage with the app both in the kitchen and around the home.”

According to a recent study, last year alone, 37 million Web searches were conducted for family and kids’ food-related resources1 – yet no dominant source exists for this type of information. The Big Fork Little Fork app will help make mealtimes a teaching occasion, a fun experience and a bonding moment while keeping kids engaged and entertained.

Big Fork Little Fork builds on Kraft Foods’ longstanding relationship with Meredith Integrated Marketing (MIM), Meredith Corporation’s business-to-business unit that provides leading corporations and brands with custom marketing solutions. Developed in conjunction with MIM partner agency and mobile marketing leader The Hyperfactory, the app brings new mealtime ideas and entertaining content to parents’ fingertips.

“Big Fork Little Fork is one of the most groundbreaking experiences to have been unleashed on the iPad,” says Derek Handley Co-Founder and CEO, The Hyperfactory. “It illustrates the creativity with which this device can change the game for brands wanting to innovate how they interact with consumers.”

Kraft Foods will continue to grow the content available for the Big Fork Little Fork app. Starting this fall, Kraft Foods will partner with a select group of celebrity chefs to develop chef-branded content packs available for download through in-app purchase. Marcus Samuelsson, winner of Top Chef Masters, will be the first featured chef showcasing his recipes, tips and photos, and bringing his global perspective of food and flavors to Big Fork Little Fork.

About Kraft Foods

With annual revenues of approximately $48 billion, Kraft Foods is a global powerhouse in snacks, confectionery and quick meals. The company is the world’s second largest food company, making delicious products for billions of consumers in more than 160 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods ( (NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad, iPod, Multi-Touch, iTunes and Apple Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

1 Google Proprietary Report 2010

Leading Online Grocer Responds to Customer Demands by Expanding Coverage

QUINCY, Mass.  (  Peapod by Stop & Shop, the leading online grocer serving New England, New York and New Jersey, continues to expand its home and business delivery service with the addition of more than 40 new communities.

The expansion significantly increases service to the boroughs of New York City and surrounding New Jersey cities. Peapod now delivers to the entire borough of Queens, large sections of Staten Island and several Brooklyn neighborhoods as well as Jersey City, Bayonne and Hoboken, NJ.  

Several shore locations have been added, including Eastham, Mass. and Long Beach Island, N.J., providing a vacation alternative to grocery shopping from the Jersey Shore up to the New Hampshire coast.

The Peapod service is now available to over 8 million households in the Northeast.  “This expansion effort is in direct response to consumer requests,” said Peg Merzbacher, director of marketing for Peapod. “We are excited to have the opportunity to serve additional customers.”  

Expansion areas include:

  • Queens, NY: Astoria, Bayside, East Elmhurst, Flushing, Jackson Heights, Long Island City, Sunnyside, Woodside
  • Staten Island, NY:  Port Richmond, Tottenville, Willowbrook
  • Brooklyn, NY:  Brooklyn Heights, Carroll Gardens, Navy Yard, Park Slope, Prospect Park
  • Massachusetts: Eastham, Falmouth, North Falmouth
  • New Hampshire: Atkinson, Kingston, Newton, Plaistow, Salem
  • New Jersey: Andover, Bayonne, Barnegat Light, Hoboken, Jersey City, Long Beach, North Bergen, Secaucus, Sparta, Union City, Vauxhall, Weehawken, West New York, West Creek

About Peapod

Founded in 1989 as a smart shopping option for busy people, Peapod today stands as the country’s leading Internet grocer, serving the metro areas of Boston, Chicago, Hartford, Milwaukee, New Haven, Providence and Washington, D.C., Suburban New York City and communities in the states of Connecticut, Indiana, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Rhode Island, Virginia and Wisconsin. The Skokie, Illinois-based company, a wholly-owned subsidiary of Royal Ahold in The Netherlands, has made over 13 million deliveries. For more information on Peapod, call 1.800.5.PEAPOD (573.2763), or visit

Lifestyle Expert Jennifer Sbranti Offers Tips to Turn Up the Heat on Backyard Barbeques

HORSHAM, PA  (  Summertime is officially in the air, and Boboli® Pizza has once again teamed up with party professional and home entertainment guru, the Hostess with the Mostess, Jennifer Sbranti, to help hosts keep their summertime soirees in top form this season. Jennifer has created 10 simple get-together guidelines and a custom Boboli pizza recipe for the grill — designed to turn any backyard barbeque into an affair to remember.

Sbranti’s popular Hostess with the Mostess website features regularly updated content that includes party themes, recipes, entertaining 101, product recommendations and a blog, where she includes her seasonal recommendations for Boboli fans.

“The ‘Hostess with the Mostess’ site is truly a one-stop shop for first-rate home entertainment ideas,” said Liza Leszczuk, Boboli Brand Manager. “Jennifer offers many suggestions that are still straightforward and simple, yet really creative, like her tasty new grilled pizza recipe for Boboli.”

Never grilled a pizza before? It’s surprisingly easy, with Boboli Pizza Crusts. Simply follow these steps:

  • Grill the crust 2-4 minutes per side, over medium low heat.
  • Remove crust and pile on your favorite, pre-cooked toppings.
  • Grill for 8-10 minutes until crust is golden.

“Boboli pizza crusts are an ideal and clever option for the backyard barbeque this season,” said Jennifer. “The fresh taste and flavor make the pizza crusts a consistent crowd-pleaser during any season, while the hearty texture lets them stand up beautifully to the fiery intensity of the grill. Above all, they allow backyard entertainers to provide a stress-free solution that guarantees fun, customizable and tasty meals for everyone.”

On the grill or fresh out of the oven, Boboli Pizza provides a wealth of options for every meal. Available in 12” and 8” sizes and Original and Thin Crust options, versatile Boboli pizza crusts can take you beyond pizza itself, adding a flavorful twist to any mealtime table — from appealing appetizers to delicious desserts. And, the 100% Whole Wheat Crust is perfect for those craving a more nutritious option. For more recipes, tips and entertaining ideas, visit

Hostess with the Mostess Grilled Teriyaki Chicken Pizza Recipe

12″ BOBOLI® 100% Whole Wheat Crust
1 tbsp. olive oil
10 oz. chicken breasts, grilled and chopped
1 c. teriyaki glaze
2 c. mozzarella cheese, shredded
½ sweet onion, thinly sliced
12 oz. pineapple chunks

Preheat grill for 10-15 minutes. Coat chopped, grilled chicken with 3/4 cup teriyaki glaze and set aside. Brush a dash of olive oil on each side of the crust. Grill each side for 2-4 minutes. Remove crust from grill, and top with teriyaki chicken, cheese, sweet onion and pineapple chunks. Place back on grill for 8-10 minutes or until cheese is melted and the crust is golden. Remove pizza from grill and place on a cutting board, drizzle with remaining teriyaki glaze, and cut into wedges. Let cool 2 minutes, and enjoy!

10 Outdoor Entertaining Tips from Hostess with the Mostess

Stay In Theme
Choosing a theme for your party will make planning much easier and help to create a unique experience for your guests. Hawaiian or beach-inspired themes are perfect for summer! Create a festive atmosphere with easy party décor. For a tropical feel, go with sea shells, pineapples, coconuts, exotic flowers, raffia, and tiki-inspired elements.

Set a Party Timeline
Keep yourself organized by creating an event timeline for the day of the party, including all hostess details from set up to clean up. List everything in order of when it should ideally happen, and be sure to incorporate cooking times, too. Don’t be afraid to ask for help at times when you might be busy… it can be fun for guests to get involved!

Garnish the Buffet
Don’t overlook decorations for the food areas and buffet tables. Set these sections up with tropical leaves, and embellish serving dishes with individual blooms of orchids, hibiscus, or other popular summer flowers. Use the top portions of pineapples as clever “centerpieces” for appetizer trays.

Safety First
If you haven’t used your grill in a while, be sure to refresh yourself with instructions before use. Always keep the lid open when igniting your grill, and use long-handled tools or heat-resistant barbecue gloves.

Creative Grill
Crank up the heat and wow your guests with fun, outside-the-box recipe ideas. Try a Boboli® pizza on the grill, and see my Grilled Teriyaki Chicken Pizza. Don’t forget that you can even grill fruit or desserts!

Flavor it Up
Use marinades and rubs to add unique flavors to grilled meats and veggies. Lemon pepper is delicious with chicken and chili and cayenne adds a nice spice to steaks. Marinades will also help to tenderize food, while rubs will add a bit of crust.

Serve Smart
Outdoor-friendly dishes made from sturdy materials like melamine, acrylic, or bamboo will help keep breaks — and stress — at bay.

Cheers to Summer!
Serve cool and refreshing signature drinks garnished with playful cocktail umbrellas and fresh fruit skewers. Thread colorful fruits and berries onto extra-long toothpicks for short glasses or onto just the top portion of wooden skewers for taller ones.

Mood Lighting
White twinkle lights, tiki torches, paper lanterns, and candles will instantly transform any backyard space into a party!

Wish You Were Here
Set up a photo area complete with fun props appropriate to your theme. Hawaiian leis, sarongs, maracas, hula outfits, and toy parrots and ukuleles, will let guests have a blast creating their own “staycation” memories!

About Boboli

Boboli products were created to simplify the pizza-making process and ensure that food lovers everywhere can easily enjoy great-tasting pizza. The versatility and great taste of Boboli makes every homemade meal, dessert or snack delectable.

Bimbo Bakeries USA operates 35 bakeries in the United States and distributes top brands such as Arnold®, Bimbo®, Boboli®, Brownberry®, Entenmann’s®, Francisco®, Freihofer’s®, Marinela®, Mrs Baird’s®, Oroweat®, Stroehmann®, Thomas’® and Tia Rosa®, through more than 7,000 routes. Bimbo Bakeries USA is headquartered in Horsham, PA, and is a wholly owned subsidiary of Mexico’s Grupo Bimbo, S.A.B. de C.V., one of the world’s largest baking companies with over 108,000 associates and operations in 18 countries throughout the Americas, Europe and China. Its stock has been trading on the Mexican Stock Exchange since 1980 under the ticker BIMBO. More information about Bimbo Bakeries USA’s full line of products can be found at

SILVER SPRING, Md.  (  The U.S. Food and Drug Administration says that as many as 79,000 illnesses and 30 deaths due to consumption of eggs contaminated with the bacterium Salmonella Enteritidis may be avoided each year with new food safety requirements for large-scale egg producers.

The new food safety requirements will become effective on July 9, 2010, through a rule for egg producers having 50,000 or more laying hens — about 80 percent of production. Among other things, it requires them to adopt preventive measures and to use refrigeration during egg storage and transportation.

Large-scale egg producers that produce shell eggs for human consumption and that do not sell all of their eggs directly to consumers must comply with the refrigeration requirements under the rule; this includes producers whose eggs receive treatments such as pasteurization. Similarly, those who transport or hold shell eggs must also comply with the refrigeration requirements by the same effective date.

Egg-associated illness caused by Salmonella is a serious public health problem. Infected individuals may suffer mild to severe gastrointestinal illness, short-term or chronic arthritis, or even death. Implementing the preventive measures would reduce the number of Salmonella Enteritidis infections from eggs by nearly 60 percent.

Salmonella Enteritidis can be found inside eggs that appear normal. If the eggs are eaten raw or undercooked, the bacterium can cause illness. Eggs in the shell become contaminated on the farm, primarily because of infection in the laying hens.

“Preventing harm to consumers is our first priority,” said Margaret A. Hamburg, M.D., commissioner of food and drugs. “Today’s action will help prevent thousands of serious illnesses from Salmonella in eggs.”

The rule requires egg producers with fewer than 50,000 but at least 3,000 laying hens whose shell eggs are not processed with a treatment, such as pasteurization, to comply with the regulation by July 9, 2012.

Producers who sell all their eggs directly to consumers or have less than 3,000 hens are not covered by the rule.

Under the rule, egg producers whose shell eggs are not processed with a treatment, such as pasteurization must:

  • Buy chicks and young hens only from suppliers who monitor for Salmonella bacteria
  • Establish rodent, pest control, and biosecurity measures to prevent spread of bacteria throughout the farm by people and equipment
  • Conduct testing in the poultry house for Salmonella Enteritidis. If the tests find the bacterium, a representative sample of the eggs must be tested over an eight-week time period (four tests at two-week intervals); if any of the four egg tests is positive, the producer must further process the eggs to destroy the bacteria, or divert the eggs to a non-food use
  • Clean and disinfect poultry houses that have tested positive for Salmonella Enteritidis
  • Refrigerate eggs at 45 degrees F during storage and transportation no later than 36 hours after the eggs are laid (this requirement also applies to egg producers whose eggs receive a treatment, such as pasteurization).

To ensure compliance, egg producers must maintain a written Salmonella Enteritidis prevention plan and records documenting their compliance. Egg producers covered by this rule must also register with the FDA. The FDA will develop guidance and enforcement plans to help egg producers comply with the rule.

During the 1990s, the FDA and the U.S. Department of Agriculture implemented a series of post-egg production safety efforts such as refrigeration requirements designed to inhibit the growth of bacteria that may be in an egg. While these steps limited the growth of bacteria, they did not prevent the initial contamination from occurring.

The new rule is part of a coordinated strategy between the FDA and the USDA’s Food Safety and Inspection Service (FSIS). The FDA and the FSIS will continue to work closely together to ensure that egg safety measures are consistent, coordinated, and complementary.

In addition to the new safety measures being taken by industry, consumers can reduce their risk of foodborne illness by following safe egg handling practices. The FDA reminds consumers to buy eggs that have been refrigerated, make sure eggs in the carton are clean and not cracked, and cook eggs and foods containing eggs thoroughly.

For more information:

Egg safety final rule Web page

Shell egg producer registration

Keeping foods safe

Media Inquiries: Michael Herndon, 301-796-4673,

Consumer Inquiries: 888-INFO-FDA

NORTHFIELD, Ill.  (  Kraft Foods (NYSE: KFT) will release its second quarter financial results on Thursday, August 5, 2010, at 4 p.m. EDT and will host a conference call at 5 p.m. EDT that day.  

Investors and analysts may participate via phone by calling 1-800-322-9079 from the United States and 1-973-582-2717 from other locations.  To ensure timely access, participants should dial in approximately 10 minutes before the call starts.  A listen-only webcast will be provided at

A replay of the conference call will be available until August 19, 2010, by calling 1-800-642-1687 from the United States and 1-706-645-9291 from other locations.  The access code for both the conference call and its rebroadcast is 85727442.  An archive of the webcast will be available for one year on the company’s web site.  

With annual revenues of approximately $48 billion, Kraft Foods is a global powerhouse in snacks, confectionery and quick meals. The company is the world’s second largest food company, making delicious products for billions of consumers in more than 160 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

COLLINSVILLE, Conn.  (  Passage to Thailand™ Simmer Sauces, Australia’s #2 Thai cooking sauce, is now available in the USA. Consisting of four different all-natural sauces, each is a recipe of traditional ethnic cuisine created to deliver authentic restaurant-quality flavor and made only from fresh, natural ingredients. The range consists of Pad Thai, Thai Basil and Sweet Chili, Tom Yum and Red Thai Curry sauces. With spices sourced directly from various regions of Thailand and Southeast Asia, each product is gluten-, MSG-, preservative- and GMO-free.

“The growing ethnic diversity in our USA population and a resurgence in cooking driven by chef-hosted programs has grown the market for ethnic foods to a record high,” noted Passage Foods’ Mark MacKenzie. “The ethnic food market is a $2.2 billion retail industry in the US and expected to expand an additional 20% over the next four years with Indian and Thai foods showing the largest increase in consumer demand.” In addition, the Asian/Indian restaurant segment has seen double-digit growth for the last 4 years, and although retreating some recently, the number of ethnic grocery offerings expanded as more people try cooking Thai, Indian and other ethnic foods at home.

As more consumers identify themselves as “cooking enthusiasts” and look to experiment with new flavors, they are fueling the demand for what were once exotic foods. Today’s ethnic consumer is more mainstream, more affluent and younger, according to Mintel International. While young adults are the most adventurous in trying global cuisines, they are also very demanding of products which offer all-natural and healthy ingredients, a cornerstone of the entire Passage Foods product line.

Passage to Thailand sauces are a part of a simple 3-step meal solution that satisfies the needs of the time-starved consumer. Add the sauce to meat, seafood or vegetables, simmer and serve over rice for a gourmet meal in less than 20 minutes.

About Passage Foods

Passage Foods is an affiliate of Flavour Makers Pty. Ltd., the second largest seasoning manufacturer in Australia. All Passage Foods Simmer Sauces are manufactured in the company’s ISO certified facilities and conform to some of the most stringent and clean product manufacturing requirements in the world. For additional product and consumer market information, call 1-800-860-1045, extension 204 or visit Passage Foods online at

Eggo introduces Eggo® Real Fruit Pizzas

BATTLE CREEK  (  Eggo®, one of consumers’ favorite breakfast foods, is warming up the frozen food aisle with a special morning delivery. New Eggo® Real Fruit Pizzas combine great-tasting favorite breakfast items, such as fruit and granola, into one delicious offering.

Eggo® Real Fruit Pizzas are an all-in-one combination of fruit and warm toasted granola on an oven-baked cinnamon and maple-flavored crust.  Available in Strawberry Granola and Mixed Berry Granola varieties, Eggo® Real Fruit Pizzas join other Eggo® favorites like Homestyle, Buttermilk and Blueberry Eggo® waffles – all part of a great-tasting family of products that consumers have loved for years.

Eggo® Real Fruit Pizzas will satisfy consumers’ desire for great taste, convenience and variety,” said Michael Allen, president of Kellogg Frozen Foods. “Innovation and meeting consumers’ needs are a key focus of the Eggo® brand. Eggo® has a history of introducing innovative, new products that provide a convenient, great-tasting way to start your day, as data shows that this new product meets growing demands for new convenient breakfast options.(1)”

Delivering on Consumer Demand

Available now in the frozen section of national retailers, Eggo® Real Fruit Pizzas meet growing demands for new, convenient breakfast options that taste great. As breakfast products such as cereal, snack and energy bars, fruit and yogurt are gaining popularity(1), this unique and flavorful introduction is giving breakfast enthusiasts an option with the convenience they want.

To learn more about new Eggo® Real Fruit Pizzas and about other great-tasting Eggo® products, visit

About Kellogg Company

With 2009 sales of nearly $13 billion, Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. The Company’s brands include Kellogg’s®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin®, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farm®, Gardenburger® and Stretch Island®. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries.  For more information, visit Kellogg’s Corporate Responsibility report including its approach, progress and future direction in the marketplace, workplace, environment and community can be found at For information on Kellogg Company’s commitment to nutrition, visit

(1) Mintel Breakfast Foods, November 2009

WASHINGTON  (  Speaking at a public meeting held in response to the 2010 Dietary Guidelines Advisory Committee (DGAC) Draft Report, Dr. Andrew Shao, Ph.D., senior vice president, scientific and regulatory affairs, Council for Responsible Nutrition (CRN), presented the following oral comments:

“I’m Dr. Andrew Shao, and I am here today representing the Council for Responsible Nutrition.  More than 150 million Americans supplement their diets each year with vitamins and other dietary supplements.  Americans need practical guidance on improving their personal dietary habits and avoiding nutrient shortfalls, including the beneficial and supporting role that vitamin and mineral supplements play in a nutrition program. Unfortunately, the 2010 Dietary Guidelines Advisory Committee (DGAC) Draft Report takes a step backward – without scientific justification – when it comes to vitamin and mineral supplements, by failing to recognize how the multivitamin can address dietary inadequacies for nutrients.  

The primary reasons that consumers take vitamins and minerals are to support overall wellness and to fill nutrient gaps. The failure to recognize the contributions of a multivitamin for the health benefit of achieving nutrient adequacy is a critical weakness of the Draft Report. The Draft Report recognizes a large number of nutrient shortfalls in the population, but concludes these are not of public health concern unless the shortfalls are accompanied by widespread low blood levels of the nutrient or by signs of overt deficiency.  Further, by recognizing multiple nutrient shortfalls but discouraging multivitamin use, the Draft Report in effect says that living with shortfalls is preferable to filling nutrient gaps with reasonable dietary supplements.

While obtaining all essential nutrients from foods may be quote/unquote “optimal,” it is neither realistic nor practical. Further, waiting until deficiencies are evident before recommending nutritional support is not in the best interest of consumers.

The Draft Report convincingly documents that achieving recommended intakes of nutrients without exceeding desirable calorie levels is difficult. While dietary supplements cannot compensate for a poor diet, nor act as a substitute for a healthy diet, they can in fact fill specific nutrient gaps at a low cost per day and without adding significant calories.

Additionally, we have seen a large reduction in this country in the incidence of neural tube birth defects (NTDs), in part due to mandatory folic acid fortification, but also in part due to the ease, convenience and affordability of taking a multivitamin with folic acid. A multivitamin with 400 mcg of folic acid provides women of childbearing age with a viable, convenient and affordable option to ensure they are getting the folic acid they need to help prevent birth defects, and we urge that the final Dietary Guidelines not discourage these women from options for obtaining necessary folic acid.

In conclusion, there is no evidence that shows that consumers turn to dietary supplements as a substitute for a healthy diet. In fact, studies show that supplement users are more likely than non supplement users to try to incorporate other healthy habits into their wellness regimen. We urge you not to take a step backwards with respect to vitamins, but to give Americans reasonable options for staying healthy.”  

The Council for Responsible Nutrition (CRN), founded in 1973, is a Washington, D.C.-based trade association representing dietary supplement manufacturers and ingredient suppliers.  In addition to complying with a host of federal and state regulations governing dietary supplements in the areas of manufacturing, marketing, quality control and safety, our 70+ manufacturer and supplier members also agree to adhere to additional voluntary guidelines as well as CRN’s Code of Ethics. Visit

WASHINGTON  (  The Organic Trade Association (OTA) today called on the U.S. Departments of Agriculture (USDA) and Health & Human Services (HHS) to encourage those seeking to minimize their exposure to toxic chemicals to look for the USDA Organic label wherever they shop by revising the draft Dietary Guidelines for Americans 2010.

In oral testimony at a hearing conducted by the Advisory Committee preparing the latest version of the guidelines, OTA’s Executive Director and CEO Christine Bushway pointed out serious concerns with statements in Resource 3 entitled “Conventional and Organically Produced Foods.” For one, although the Dietary Guidelines statement on organic foods references only limited research on nutrient density, it draws the broad conclusion that “Our current understanding of conventional and organically produced foods indicate that their nutritional value and contributions to human health are similar.”

“These conclusions are neither grounded in current science nor relevant to the mandate of the Dietary Guidelines,” Bushway said.

Also, the conclusions of the draft Dietary Guidelines are in direct conflict with the advice put forth by the recent President’s Cancer Panel ( report regarding ways to reduce environmental cancer risk. In its recent report, that prestigious scientific panel recommended that  “Exposure to pesticides can be decreased by choosing, to the extent possible, food grown without pesticides or chemical fertilizers…Similarly, exposure to antibiotics, growth hormones, and toxic run-off from livestock feed lots can be minimized by eating free-range meat raised without these medications.” These attributes are all certified practices in organic agricultural production.

“It is inconceivable and alarming that the very document that is the under pinning of our nation’s policies regarding food and nutrition would include a statement that directly contradicts these recommendations and certainly does not meet the stated goals of the committee to speak with ‘one nutrition voice,'” Bushway told the Advisory Committee. She also testified that the guidelines should seek to arm parents with information that helps them reduce their children’s pesticide intake. Organic agriculture is the only system that uses a USDA certification program to verify that these chemicals are not used.

“As released, the guidelines confuse the consumer, contradict the President’s own Cancer Panel, and do not enhance dietary recommendations,” Bushway said, adding, “Because the reference to organic foods in Resource 3 offers no real value to the consumer, OTA respectfully requests that it either reflect the President’s Cancer Panel recommendations or be stricken from the Dietary Guidelines for Americans 2010.”

The Organic Trade Association (OTA) is the membership-based business association for organic agriculture and products in North America. Its members include growers, shippers, processors, certifiers, farmers’ associations, distributors, importers, exporters, consultants, retailers and others. OTA’s Board of Directors is democratically elected by its members. OTA’s mission is to promote and protect the growth of organic trade to benefit the environment, farmers, the public and the economy (

SAN ANTONIO  (  Tootie Pie Company, Inc. (OTCBB:TOOT) announced that it has entered into a partnership with Kraft Foods for the upcoming holiday season. The two companies will co-market Tootie Pie with Kraft’s Cool Whip.

“There is probably no more recognizable, high-quality food brand than Kraft Foods,” said Don Merrill, President & CEO. “We are proud and excited that Kraft recognizes the value of having its Cool Whip product featured alongside Tootie Pie.”

Terms of the deal were not disclosed as of this date; however, the deal was made possible through a mutual agreement in partnership with HEB Grocery Stores, according to Tootie Pie Company.

“Experience tells us that more in-store pie tastings result in significantly more Tootie Pie sales. Once customers taste Tootie Pie, they are hooked,” explained Merrill. “HEB wants to grow Tootie Pie sales dramatically and brought Kraft to the table in a three-way partnership that will drive consumers to the frozen food section during peak times of the year!”

About Kraft Foods

Kraft Foods Inc., together with its subsidiaries, manufactures and markets snacks, confectionery, and quick meal products worldwide, is the second largest food company with annual revenues of $48 billion. Millions of times a day, in more than 160 countries, consumers reach for their favorite Kraft Foods brands. Kraft brands are present in more than 99% of households. The company sells its products to supermarket chains, wholesalers, super centers, club stores, mass merchandisers, distributors, convenience stores, gasoline stations, drug stores, value stores, and other retail food outlets.

About HEB Grocery

Based in San Antonio, Texas, HEB is one of the largest independent grocery chains in the United States. With hundreds of stores in more than 150 communities in Texas, HEB serves millions of customers in Texas and Mexico.

About Tootie Pie Co.

Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual customers through sales in its Tootie Pie Gourmet Cafés, in-store sales, orders via telephone and internet on the Company’s website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of national and regional broad line grocery and foodservice distributors who purchase pies and then resell them through their respective sales distribution channels. Tootie Pie Company is a public company traded on the NASDAQ OTC market under the symbol “TOOT.” For additional information or to receive correspondence from Tootie Pie Company, please visit

Forward-Looking Statements

This press release may contain forward-looking statements. The words “believe,” “expect,” “should,” “intend,” “estimate,” and “projects,” variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company’s current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company’s filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

BRIDGEWATER, N.J.  (  Summer is in full swing, and with it, picnics and backyard barbecues are heating up – meaning more sandwiches and hot dogs.  A new survey released by Applegate Farms, a leading producer of natural and organic meats and cheeses, finds that 45 percent of moms would buy more organic deli meats for their kids if they better understood the benefits.

“So many people are confused when it comes to what different terms like organic, conventional or natural mean,” says Amy Marlow, MPH, RD.  The survey found that 36 percent of moms were not sure, or thought that organic and natural mean the same thing on a deli meat label.

“And as the recession continues, it’s tough to make a decision about buying more organic and natural foods, since they are sometimes more expensive.  People need to know what they’re getting for the money.”

In fact, the survey found that 49 percent of moms don’t buy organic deli meat because of price, while 26 percent said they can’t find organic deli products where they live and shop.

Marlow says that eating organic food offers a whole range of benefits, including:

  • Organic food is grown and produced without the use of synthetic pesticides, which have been linked to health concerns like cancers and neurobehavioral effects including ADHD and autism.  These chemicals are a particular concern for babies, young children, and pregnant and breastfeeding women.(i)
  • Organic and all-natural processed foods contain no artificial ingredients including coloring and preservatives, some of which have been linked to behavior problems in children.(ii)
  • Organic meats and dairy foods are produced without the use of antibiotics and synthetic hormones.  Studies have shown that overuse of antibiotics in farm animals can lead to the creation of antibiotic-resistant bacteria or superbugs.
  • Organic and all natural food production is better for the planet – better for farm workers, better for our waterways, and better for the land.

“The reality is, that all the benefits come at a nominal cost,” says Marlow.  “For instance, a sandwich made with Applegate Farms Organic Black Forest Ham costs $.14 more (based on 2 oz. serving) than a premium conventional brand.”

The comparison is even more drastic – especially when it comes to health and nutrition, when hot dogs go link to link.  An Applegate Farms Organic All-Beef Hot Dog has 70 fewer calories, half the fat and 220 fewer milligrams of sodium versus a leading conventional brand.

While Marlow puts organic meats and dairy at the top of her organic grocery list, she offers the following tips to stretching an organic grocery budget:

Know the Lingo:  Conventional, organic, 100% organic, natural.  What does it all mean?  In order for foods to be labeled organic by the United States Department of Agriculture (USDA), they must be free of synthetic additives, and be produced without the use of synthetic pesticides, growth hormones, and antibiotics. And many consumers might be surprised that meat labeled “natural” can be produced from animals fed a diet of bakery and grocery waste and treated with antibiotics.

The USDA defines natural meat as a product that contains no artificial ingredients or added color and is only minimally processed (a process which does not fundamentally alter the raw product). And just because meat is labeled natural, it’s not a guarantee of humane treatment for the animals. There are standards under the National Organic Program for how animals are raised for food. However, meat and poultry labeled as natural can come from animals that were contained in feedlots or gestation stalls. Consumers should look for products that list out important information like “no antibiotics used” or “100% vegetarian, grain diet” on the package.

Put the Strawberries in Your Blackberry:  Well, not literally, but use digital technology like smart phones to keep lists like the Dirty Dozen and Clean 15 (Environmental Working Group, on hand when you’re grocery shopping.  These lists specify which fruits and vegetables contain high levels of pesticides – even after washing.  Knowing which fruits and vegetables you can buy conventionally, and at less cost, can help you focus your food budget where necessary on organic and natural choices.  If you don’t have a smart phone, print out a copy of the list and keep it in your purse.

Chill Out: When it comes to organic foods, the freezer can be your friend – both at home and in the grocery store.  When organic meat is on sale, buy more than you need and freeze it – even deli meats and hot dogs can be frozen.  Studies show that frozen fruits and vegetables have the same nutrients as fresh – and buying organic frozen fruits and veggies like berries and spinach can reduce costs, especially when you’re buying them out of season.

It’s Not Just for Lunch Anymore:  Organic deli meats are a great way to put lean protein on your plate – and it doesn’t have to be just for lunch.  You can go the sandwich route for a quick dinner, but also consider using organic deli turkey, ham, chicken or roast beef in dinner salads, soups, stews, sauces, and casseroles.

‘Tis the Season:  Buying fruits and vegetables in season not only ups the taste quotient, but the value.  Buying seasonally can also be a great way to get the family involved – check out local farmers markets or take a road trip to a “pick your own” farm or orchard so that your kids can see where food is grown.  You can check out to find organic farmer’s markets, “pick your own” and community supported agriculture (CSA) clubs.

Go with What You Know:  Throwing out food that’s untouched and sitting in the fridge is an awful feeling, and it’s compounded when you’ve paid more for it because it’s organic.  When choosing organic foods, buy the ones you know your family loves – so you know that the food won’t be waiting in the fridge on trash day.

About the Survey

The survey was conducted by Impulse Research online with a random sample of 1,052 women, ages 25 – 45 who purchase deli meat for their children between the ages of 5 -12.  Research was conducted in June 2010.  The overall sampling error rate is +/-3% at the 95% level of confidence. The survey was sponsored by Applegate Farms.

About Applegate Farms

For more than 20 years, Applegate Farms has been producing high-quality natural and organic hot dogs, bacon and deli meats.  Natural can mean many things, but when consumers see the word “natural” on the Applegate Farms label, they are guaranteed that the meat inside is:

  • Free of antibiotics or hormones
  • From animals fed a vegetarian or 100% grass diet and treated with humane animal standards
  • Free of chemical nitrites, nitrates or phosphates
  • Free of artificial ingredients or preservatives

For more information about organic and natural deli meats, visit

(i) Bouchard MF, Bellinger DC, Wright RO, Weisskopf MG.Attention-deficit/hyperactivity disorder and urinary metabolites of organophosphate pesticides.  Pediatrics. 2010 Jun;125(6):e1270-7.

(ii) McCann D, Barrett A, Cooper A, et al. Food additives and hyperactive behaviour in 3-year-old and 8/9-year-old children in the community: a randomised, double-blinded, placebo-controlled trial. Lancet. 2007 Nov 3;370(9598):1560-7.

LOS ANGELES  (  In its dedication to protecting marine environments and preserving their habitats, Crystal Cruises has committed to serving only sustainable seafood aboard its award-winning vessels.  Renowned for the sophisticated fare served in the Crystal Dining Room and specialty restaurants Silk Road and The Sushi Bar and Prego, Crystal is the first cruise line to publicly commit to such a policy.

Since 1990, Crystal has served fresh fish and live lobster in the Crystal Dining Room and specialty restaurants, and with this new commitment, will offer guests a wide variety of sea fare raised in a sustainable manner, protecting the species for future generations.   With guidance from both governmental and non-governmental conservation organizations and fisheries, the line favors suppliers that share the same ideals and boast documented reputations for methods that minimize the impact on local wildlife and ecosystems.  

“We recognize that by sourcing seafood responsibly, we can help protect the environment and marine populations for generations to come,” says Toni Neumeister, vice president, food & beverage.  “It’s simply the right thing to do, and allows us to continue offering our guests the highest quality cuisine while being good stewards of the oceans on which we sail.”

Effective immediately, the initiative is the latest in Crystal’s history of responsible seafood purchasing and sourcing.  The line was the first cruise line to discontinue the use of endangered caviar from the Caspian Sea and introduced farmed caviar from the U.S., France and Uruguay, which has now become the standard in the luxury hospitality industry.  Additionally, Crystal discontinued offering endangered species of fish more than a decade ago.

For more information and Crystal reservation, contact a travel agent, call 888-799-4625, or visit

CONTACT:  Mimi Weisband or Julie Dibble (310) 203-4305,

VISIT:  Crystal’s Media Center

American Licorice Company Debuts All-Natural Premium Confection

BEND, Ore.  (  For consumers who are more health-conscious and looking for products that don’t contain artificial ingredients, the American Licorice Company, one of the nation’s oldest confectionary manufacturers, has debuted the Natural Vines™ brand, its new line of premium gourmet licorice.  Made with only natural flavors and colors from natural sources, and sweetened with molasses and pure cane sugar, Natural Vines contain no trans or saturated fats, no high fructose corn syrup or preservatives, zero cholesterol, and are very low in sodium.

“More than ever, consumers are reading package labels and scrutinizing the ingredients in the food they’re buying for themselves and their families,” said Michael Kelly, Manager of Consumer Communications at American Licorice Company.  “We make Natural Vines with pure, simple, and wholesome ingredients to provide a healthier alternative for consumers looking for something sweet.”

The two flavors, Black and Strawberry, contain natural licorice extract and are made from a unique cooking process that delivers a soft, chewy texture and a deep, rich flavor.  The bite-sized twists have less than 17 calories each, and come in a convenient resealable bag that keeps in freshness and flavor and allows for easy portion control.  Natural Vines are arriving in select grocery stores and specialty markets throughout the United States in the summer of 2010, and will also be available online at  The manufacturer’s suggested retail price is $3.49 for an 8 oz. bag.

“Natural Vines are a satisfying sweet that consumers can feel good about indulging in,” said Mariam Worsham, Brand Manager of Licorice Confections at American Licorice Company.  “Licorice connoisseurs have told us they enjoy their distinctive flavor and texture, kids love them because they taste great and are fun to eat, and they’re an excellent choice for consumers seeking out an all natural treat.”

Additional information is available online at

PHILADELPHIA  (  Thousands of Philadelphia senior citizens living on limited incomes could receive help paying for nutritious food under a pilot project involving federal, state and local partners, Pennsylvania Secretary of Public Welfare Harriet Dichter announced today.

“Many older adults are struggling to buy nutritious foods on a tight budget, but they may not be aware assistance is available,” Secretary Dichter said. “This pilot project will help identify and reach out to those seniors to help them receive the fullest benefits for which they are eligible.”

The pilot project will increase participation in the state’s Supplemental Nutrition Assistance Program, or SNAP, by using innovative technology to identify Philadelphia seniors who are eligible for SNAP benefits but do not currently receive them.

The two-year effort, BenePhilly Enrollment Project, will be funded by a $500,000 grant from the U.S. Department of Agriculture’s Food and Nutrition Service.

State and local partners, including DPW Deputy Secretary for Income Maintenance Linda Blanchette, announced the pilot program during a news conference today at Philadelphia’s Reading Terminal Market, a site where seniors and others can purchase fresh, local food using their SNAP benefits.

“The ability to afford fresh, nutritious foods is vital to the overall health and well-being of all Pennsylvanians, but it is particularly important to older Pennsylvanians who often have specific dietary needs and limited financial resources,” Blanchette said. “When we make good food affordable to older adults, we are improving their quality of life and helping them to stay independent.”

It is estimated that up to 5,000 Philadelphia seniors could benefit from the effort, she added.

The City of Philadelphia and DPW will work with local non-profits including the Greater Philadelphia Coalition Against Hunger, Community Legal Services of Philadelphia and Benefits Data Trust to implement the pilot.

For more information on services available to Pennsylvanians, visit DPW online at Pennsylvanians can also find information about the state’s available social services at or by calling 1-800-986-2229.

To Celebrate National Dairy Month, One Family Will Star in Their Own Milk Mustache Ad

EAST HANOVER, N.J.  (  This summer your family could join the ranks of more than 290 celebrities who have donned the famed milk mustache, including Rebecca Romijn, Jennifer Hudson, Taylor Swift and Shawn Johnson, and be featured in your very own “got milk?®” ad.  There is nothing quite like the time-honored pairing of Oreo Cookies and milk or as iconic as the National Milk Mustache “got milk?®” campaign, so Nabisco Cookies and milk have joined together to give one lucky family a starring role in their very own milk mustache ad.  

Now through July 15, 2010, fans can visit to submit a photo and caption that represent the perfect Nabisco Cookie and milk moment.  The winner’s family will participate in a professional photo shoot for the ad.  The ad will appear in Kraft’s Food & Family magazine in 2010.

Photo entries must include any Nabisco Cookie product and a glass of milk, no more than one glass per person in the photo.  Once submitted, the photos will become part of the Nabisco Cookies & got milk?® Family Photo Album on the Facebook page.  There, visitors and fans can view Nabisco Cookies and milk moments from families across the country.

The Nabisco family of cookies includes family favorites like Oreo, Chips Ahoy!, Nutter Butter, Fig Newtons and Nilla Wafers.  When pairing Nabisco Cookies with a glass of low fat milk, families enjoy a great-tasting snack, along with the added benefit of nine essential nutrients in milk that everyone needs.  And dunking an Oreo into a cold glass of milk creates a special family moment that brings everyone together.

For more information on Nabisco Cookies, the National Milk Mustache “got milk?®” Campaign, the contest or to become a fan visit the page or

About the National Milk Mustache “got milk?”® Campaign

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation’s milk processors, who are committed to increasing fluid milk consumption. The National Fluid Milk Processor Promotion Board, through MilkPEP, runs the National Milk Mustache “got milk?”® Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk.  For more information, go to Deutsch, A Lowe and Partners Company, is the creative agency for the National Milk Mustache “got milk?”® Campaign.

About Kraft Foods

The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals.  With annual revenues of approximately $50 billion, the combined company is the world’s second largest food company, making delicious products for billions of consumers in more than 160 countries.  The combined company’s portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gums; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats.  Another 70+ brands generate annual revenues of more than $100 million.  Kraft Foods (; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

HARRISBURG, Pa.  (  The Department of Agriculture today advised consumers who purchased aged hard cheddar cheese made with raw milk from Milky Way Farm in Troy, Bradford County, to discard the product immediately because of potential bacterial contamination. The Bureau of Food Safety has identified 20 pounds of raw milk cheddar cheese that entered the consumer market.

Aged hard cheese may be legally manufactured in Pennsylvania from milk that has not been pasteurized, if it has been aged more than 60 days in temperatures exceeding 35 degrees Fahrenheit.  

A Department of Agriculture lab found Staphylococcus aureus and enterotoxin in an aged hard cheese sample made from raw milk that was taken from the Milky Way Farm on June 21. The presence of enterotoxin violates the Milk Sanitation Law and the Food Act. The toxin can cause serious illness.  

Cheese producers at Milky Way Farm agreed to stop selling their aged hard cheddar cheese made with raw milk. Additional testing has determined that pasteurized cheeses that are produced and sold on the farm are suitable for human consumption.  

Symptoms of staphylococcal food poisoning include nausea, vomiting, abdominal cramping and extreme exhaustion. In more severe cases, headache, muscle cramping and changes in blood pressure and pulse may occur. The symptoms usually appear rapidly and are often serious.  

The department is moving to suspend Milky Way Farm’s raw milk cheese manufacturing permit until additional aged hard cheddar cheese made from raw milk samples are tested and found to be free of Staphylococcus aureus and other pathogens.

For more information about food safety, visit

SILVER SPRING, Md.  (  The U.S. Food and Drug Administration today announced that it is inviting the public to submit comments and information to help the agency implement a new federal law that requires the posting of calorie content and other nutrition information on menu items at certain chain restaurants and similar retail food operations and vending machines.

The new law, Section 4205 of the Affordable Care Act signed into law March 23, 2010, sets new federal requirements for foods sold at certain restaurants, coffee shops, delis, movie theaters, bakeries, ice cream shops, and in vending machines.

Prior to the new law, federal law required nutrition labeling on many packaged foods, which may be purchased in supermarkets and at other locations, and some states and local governments required nutritional labeling by restaurants in their jurisdictions.

The new law requires restaurants and similar retail food establishments that are part of a chain with 20 or more locations that offer substantially the same menu items to list calorie content information on menus and menu boards, including drive-through menu boards.

Other nutrition information – total calories, total fat, saturated fat, cholesterol, sodium, total carbohydrates, complex carbohydrates, sugars, dietary fiber, and total protein – must be made available in writing on request. The act also requires vending machine operators who own or operate 20 or more vending machines to disclose the calorie content of their items.

The FDA is required by law to issue proposed regulations to carry out these provisions by March 23, 2011. The agency also expects to issue guidance concerning the requirements of Section 4205 of the Affordable Care Act.

The FDA encourages members of the food industry, state and local governments, consumers, and other interested parties to offer comments and suggestions about menu labeling in docket number FDA-2010-N-0298 at The docket will officially open for comments after noon on July 7, 2010 and will remain open for 60 days.

  •  To submit your comments electronically to the docket go to
    1. Choose “Submit a Comment” from the top task bar  
    2. Enter the docket number FDA-2010-N-0298 in the “Keyword” space  
    3. Select “Search”  
  •  To submit your comments to the docket by mail, use the following address:
    The Division of Dockets Management  
    Food and Drug Administration  
    5630 Fishers Lane, Room 1061  
    Rockville, MD 20852  

Be sure to include docket number FDA-2010-N-0298 on each page of your written comments. 

For more information:

Federal Register Notice:

First Authentic Fruit, Yogurt and Granola Parfait to Debut in Retail Grocery Stores

BOULDER, Colo.  (  Breyers® Yogurt Company today announced the launch of new YoCrunch® Fruit Parfait.  In response to the popularity of yogurt fruit parfaits in food service outlets, the YoCrunch® brand is the first and only to provide consumers with a layered fruit, yogurt and granola parfait in their local grocery store.

“We are thrilled to introduce another innovation in the yogurt category with the arrival of YoCrunch® Fruit Parfait™,” said Jim Nolan, chief executive officer of Breyers Yogurt Company. “McDonald’s, Panera Bread and others have popularized these healthy and great tasting products and now the YoCrunch® brand is making it possible for the consumer to enjoy this nutritious trend in the convenience of their home.”

YoCrunch® Fruit Parfait™ is a delicious and healthy parfait treat that is loaded with a thick visible layer of fruit, smooth and creamy vanilla lowfat yogurt, and a separate topping of premium crunchy granola that can be mixed in to ensure the perfect crunch in every bite. YoCrunch® Fruit Parfait is kind to the waistline with just 120 calories per serving and offers a healthier snack with fewer calories than any quick service restaurants yogurt parfait offering.  Panera Bread’s yogurt fruit parfait is 310 calories.

This new indulgent healthy snack, YoCrunch® Fruit Parfait™ is already winning over fans.  Yogurt Consumers have voiced their support in favor of the product with 86% expressing positive purchase interest for the concept (2010 Breyers® Yogurt Company Concept Study).

The yogurt category has been experiencing rapid growth in recent years, due in large part to a greater focus on healthier lifestyles.  According to Mintel International, U.S. sales of yogurt and yogurt drinks grew 32% between 2004 and 2009 to reach $4.1 billion. Breyers® Yogurt has made great strides in getting Americans to try yogurt outside of the traditional breakfast occasion with the creation of various indulgent healthy snack yogurt lines such as Breyers YoCrunch®, Breyers® Inspirations and Disney themed Breyers® Swirled Lowfat Yogurt.

YoCrunch® Fruit Parfait™ is available in three classic fruit flavors that consumers love: strawberry, blueberry and peach.

Consumers will be able to find this new yogurt at leading grocery stores nationwide at a suggested retail price of $2.89 for each four-pack container.

About The YoCrunch Brand

The YoCrunch Brand, a part of the Breyers Yogurt Company, is America’s best-selling line of smooth creamy yogurt conveniently packaged together with a wide variety of crunchy mix-ins including granola, M&M’s® chocolate candies, Nestle® Crunch, Reeses® Pieces, Oreo® cookie pieces, and Butterfinger®. For more information please visit

About Breyers Yogurt Company

The Breyers Yogurt Company is the largest independent branded yogurt company in the U.S.  The Company’s product lineup currently includes YoCrunch, YoCrunch 100, YoCrunch Light, Breyers Fruit-on-the-Bottom, Breyers Light, Breyers Disney, and Breyers Inspirations yogurts.  The Breyers brand is one of the most widely recognized and most well-respected brands in the U.S. food industry.  Additional information can be found on the Company’s website at  Breyers® is a registered trademark owned and licensed by the Unilever group of companies.

Divestiture Satisfies European Commission Requirement of Cadbury Acquisition

NORTHFIELD, Ill.  (  Kraft Foods today announced it has signed an agreement to sell Cadbury’s Kandia-Excelent chocolate, soft cake and sugar confectionery business in Romania to Oryxa Capital, an international investment fund, for an undisclosed sum.

The sale includes Kandia-Excelent brands (Rom, Magura, Kandia, Laura, Sugus and Silvana and others), related trademarks and the manufacturing facility in Bucharest.  Approximately 530 Cadbury Romania employees work for Kandia-Excelent.  Kraft Foods will retain the Cadbury international brands, including Halls candy.

This sale follows the European Commission’s decision to approve Kraft Foods’ acquisition of Cadbury plc conditioned on the divesture of the Cadbury Kandia-Excelent chocolate and soft cake business and Cadbury’s E. Wedel business in Poland, which was announced on June 28.  Both these sales are subject to the Commission’s approval.

With annual revenues of approximately $48 billion, Kraft Foods is a global powerhouse in snacks, confectionery and quick meals. The company is the world’s second largest food company, making delicious products for billions of consumers in more than 160 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

LANDOVER, Md.  (  Giant Food of Landover, Md. is alerting customers to a voluntary recall by Rocky Mountain Natural Meats of its Great Range Brand All Natural Ground Bison. The product was recalled due to possible E. coli O157:H7 contamination.

The following product was recalled:

  • 16-ounce packages of “Great Range Brand All Natural Ground Bison.” This product has  “sell by or freeze by” dates of June 21, June 22, June 24, 2010 and a UPC Code “00-16447-10090”

E. coli O157:H7 is a potentially deadly bacterium that can cause bloody diarrhea, dehydration and in the most severe cases, kidney failure. The very young, seniors and persons with weak immune systems are the most susceptible to food borne illness. Individuals concerned about illness should contact a physician.

To date, Giant Food has received no confirmed reports of illness due to consumption of these products. Customers who have purchased the affected products should discard any unused portions and bring their purchase receipt to Giant for a full refund.  Customers looking for additional information are encouraged to call Giant Customer Service at (888) 469-4426 Monday through Friday from 9 a.m. to 5 p.m. for more information or visit the Giant Food website at  

About Giant Food of Landover, Md.

Giant Food LLC, headquartered in Landover, Md., operates 180 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia, and employs approximately 22,000 associates. Included within the 180 stores are 163 full-service pharmacies. For more information on Giant, visit

CHICAGO  (  Amy Franze has been named Chief Philanthropy Officer of Feeding America, the charity announced today.

Feeding America is the nation’s largest hunger-relief organization. It provides 3 billion tons food and grocery products annually to more than 37 million low-income Americans who live at risk of hunger.

Franze is a 20-year veteran of the sales, marketing and nonprofit fundraising fields. She has managed major gifts and planned giving programs, corporate relations, cause marketing promotions and capital campaigns. She will join Feeding America on July 6.

“We are very excited that Amy will be joining our philanthropy team,” said Vicki Escarra, president and CEO of Feeding America. “Feeding America faces enormous challenges in our current efforts to provide food to nearly 6 million people each week. While we have succeeded in leveraging significantly increased donations of food and funds in recent years, more is needed. We look forward to the expertise, experience and wisdom that Amy will bring to Feeding America.”

Most recently, Amy served as Executive Vice President of Development for Juvenile Diabetes Research Foundation International (JDRF), one of the world’s largest organizations dedicated to funding research for a cure for Type 1 Diabetes.  At JDRF, Amy was responsible for annual revenue of $150 million. She joined JDRF in 2002 as the Executive Director of the Illinois Chapter, where she led the launch of the chapter’s $100 million capital campaign, “Research to Reality.” 

Ms. Franze has received several awards for her work in producing outstanding results in both the corporate and non-profit communities, including the JDRF “Staff Member of the Year” award in 2006.  She volunteers for several local charities in Chicago, serves on the Board of Community Health Charities of Illinois, and is a member of the Economics Club of Chicago.

Ms. Franze has a bachelor’s degree in Psychology and Gerontology from Slippery Rock University and a Certificate of Management from the University of Virginia’s Darden School of Business.

About Feeding America

Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation’s leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit  Find us on Facebook at or follow our news on Twitter at

CINCINNATI  (  To help ensure the safety and security of the international banana supply chain, Chiquita Brands International (NYSE: CQB) recently hosted a Banana Trade Law Enforcement Conference in Antwerp, Belgium.  

“A safe and secure supply chain across the globe is of vital importance to Chiquita’s business and the security of the countries in which we operate,” said Fernando Aguirre, chairman and chief executive officer.  “It’s not just our responsibility to ensure our products move through the supply chain as quickly as possible, but it is also our duty to collaborate with government agencies in securing our ports and the vessels and cargo that travel through them.”

This first-ever, privately-sponsored law enforcement conference was developed by Chiquita to facilitate communication between industry partners and law enforcement agencies with the goal of securing the point-to-point security of all shipping vessels.

Director of Chiquita Corporate Security Edmundo Guevara, a former Special Agent with the U.S. Federal Bureau of Investigation (FBI), provided industry leadership in coordinating the conference.   With attendees from eight South American and European countries, leaders in banana supply, shipping, and ports as well as leaders in law enforcement collaborated to implement best practices and generate more effective ways to secure the supply chain.  Two dozen key recommendations resulted from the conference as well as a commitment to reconvene in September 2010 to measure their implementation.

The Antwerp conference is the most recent example of Chiquita’s leadership and commitment to collaboratively working with government agencies to increase the safety and security of international trade.  Last year, Chiquita attained the coveted “Tier III” certification in the U.S. Government’s Customs Trade Partnership Against Terrorism program which placed it among an elite group of 294 companies out of nearly 10,000 members.  This elite status provides for more timely, effective and efficient physical cargo inspections and reduced border down-time which expedites the release of cargo and increases supply chain efficiencies.  This voluntary partnership with the U.S. Department of Homeland Security will strengthen the security of the international supply chain and improve border security.

About Chiquita Brands International, Inc.

Chiquita Brands International, Inc. (NYSE: CQB) is a leading international marketer and distributor of high-quality fresh and value-added food products – from energy-rich bananas and other fruits to nutritious blends of convenient green salads.  The company markets its healthy, fresh products under the Chiquita® and Fresh Express® premium brands and other related trademarks.  With annual revenues of $3.5 billion, Chiquita employs approximately 21,000 people and has operations in nearly 80 countries worldwide.  For more information, please visit our corporate Web site at

BALTIMORE  (  A survey conducted at one of California’s largest universities has shown that all-natural True Lemon from True Citrus, LLC, can significantly increase water consumption, thus aiding with the many health benefits of drinking more water.

Study participants using the crystallized lemon daily increased their water consumption from an average of 3.69 glasses per day to 6.07 glasses per day – a 61% increase.

The university survey, entitled “True Lemon Report:  The Use of Non-Caloric Water Flavorings with Industrial and Administrative Workers – A 30 Day Pilot Incentive Program” was conducted by Health and Wellness Specialist Eric Durak, M.Sc.

The goal was “to use True Lemon with university employees to see if adding these packets to drinking water would be an incentive to take in more water during the work day.” The report noted the many important reasons for drinking more water, including “younger looking skin, reduce joint or muscle pain, flush toxins from your body, increase energy and alertness, improve digestion and elimination, reduce risk of disease and infections, and improve mental clarity and performance.”

Durak’s report called the pilot survey “a success” and noted that the convenient packets of crystallized lemon “give an alternative to sugary soft drinks, and even cold beverages such as iced mochas or teas, that may contain caffeine or other products.”  And that it “is also an interesting substitute for flavored carbonated waters, as it is added to plain water versus a carbonated beverage (which it could be added to).”

True Lemon is crystallized lemon made with 100% natural ingredients. Each packet has 0 calories, less than 1g carbs, and 25% of an adult’s U.S. RDA of Vitamin C. Fresh lemons are selected for superior flavor, then lemon oils and juices are cold-pressed and crystallized, locking in flavor at the peak of freshness. This special process lets consumers enjoy fresh-squeezed lemon taste anytime, anywhere.

True Lemon, made by True Citrus, is available in over 9,000 grocery stores nationwide or at The website also features free samples, recipes and healthy living tips.

True Citrus, LLC, is dedicated to meeting the needs of today’s consumer by creating innovative food products that offer taste and convenience, while complementing healthy diets and providing great value.

PLYMOUTH, Wis.  (  The new Sartori Caprimenthe™ goat cheese was honored with a first place finish at the prestigious Wisconsin State Fair Cheese and Butter Contest this weekend. The award was one of seven awarded to Sartori in this year’s competition.

Caprimenthe goat cheese is a new and unique cheese for Sartori.  “It was our first foray into using goat milk,” states Pam Hodgson, artisan cheesemaker at Sartori.  “It has taken our team several years of experimenting with different cultures, aging processes and complementary rubs to get the cheese to be just right.  What a wonderful achievement to be recognized as the best in the state of Wisconsin – home of the best cheesemakers in the world.”

Unlike most goat milk cheese which is soft and crumbly, Sartori’s Caprimenthe is hand made in 20 pound wheels, aged for nearly a year creating an incredibly unique ‘hard’ goat’s milk cheese.  The wheels are hand rubbed with a proprietary blend of imported olive oil and spearmint, delivering a mellow Mediterranean style flavor profile. The creation of goat’s milk cheese has a long history in the Eastern Mediterranean area, and is still considered a staple in their diet.  

Sartori’s Caprimenthe cheese combines traditional Mediterranean flavors with a distinctive hard texture, and a citrus zest.  “The majority of goat’s milk cheese sold today are young, soft and fresh.  It took nearly three years to develop this very approachable, aged goat’s milk cheese,” says Hodgson.

The green outer layer is spearmint which is used to enhance the citrus flavors of the goat’s milk from the Wisconsin terrior.  It also creates a striking appearance with the green outer texture and the bright white cheese interior.

“This cheese is excellent eaten on its own,” states Mike Matucheski, artisan cheesemaker at Sartori, “or when matched with the proper accoutrements.  It pairs nicely with Weiss or Belgian Wheat beers and Riesling wines.  We find that hard Italian salami, sausage, grapes, and apricots also bring out the finer aspects of the cheese.”

According to Matucheski and Hodgson, the creation of this new cheese was a challenging project.  “Goat’s milk doesn’t act the same as a cow’s milk, but as cheesemakers trying to create new and exciting tastes, sometimes you just have to try something and have faith it will work.”

Caprimenthe will be available in finer cheese shops later this summer.

About Sartori Foods

Sartori Foods has been producing artisan and premium cheese for seven decades for the Specialty, Retail, Ingredient, and Food Service markets.  Based in Plymouth, Wisconsin, Sartori Foods has an impressive array of award winning cheese noted for innovative approaches and consistent top quality across their entire line.  For more information, please visit or call us directly at 800-558-5888.

America’s largest and most prestigious competition examines wines from around the world

SAN FRANCISCO  (  Arriving from all points across the United States, 45 wine industry professionals convened June 18th, 19th and 20th to evaluate 3,897 wines from 1,290 wineries during the San Francisco International Wine Competition held at San Francisco’s Hotel Nikko.  In its 30th anniversary year, the San Francisco International Wine Competition examined wines from 28 states and 27 countries. The medal count included 160 Double Gold awards (a wine is elevated to Double Gold status when all judges on a particular panel agree that a wine deserves a Gold medal), 276 Gold medals, 1,118 Silver and 1,343 Bronze.

“Best in Show” awards went to:  Whitecliff Vineyard 2009 Riesling, New York, $15, for Best White Wine; Sequana 2008 Pinot Noir, Sarmento Vineyard, Santa Lucia Highlands, $32, for Best Red Wine; Piper Sonoma NV Blanc de Blancs, Sonoma Coast, $17, for Best Sparkling Wine and Jackson-Triggs Niagara Estate 2007 Vidal Ice Wine, Proprietor’s Reserve, Niagara Peninsula, Canada, $40, for Best Dessert Wine.

Hess Family Estates, Napa, California, was recognized with the “Portfolio Award” for excellence across a spectrum of brands. Winemaker Amanda Cramer, Niner Wine Estates, Paso Robles, California, won the coveted Andre Tchelistcheff “Winemaker of the Year” award. The Tasting Panel Magazine “Winery of the Year” award went to De Tierra Vineyard of Salinas, California.

Anthony Dias Blue, renowned food and wine authority, directed the competition in its 30th year, one of the most important and comprehensive wine competitions in the world, both for the quality of wines entered and for the high level of expertise among its judges. Blue remarked that “The diversity and global impact of the wine competition was notable with 27 countries submitting, six more than last year.  We also saw a dramatic display of success from the Paso Robles and Monterey regions and were proud to honor a Hudson Valley Riesling from New York with a Sweepstakes win.  The caliber and variety of wines we tasted was stunning, particularly an extraordinary group of Pinot Noirs that wowed the judges.”  

“Best of Varietal” winners were awarded in eighteen different categories in 2010:  Brancott Vineyards, 2008 Sauvignon Blanc, B, Marlborough, New Zealand, $26, won Best Sauvignon Blanc; Church & State Wines, 2008 Chardonnay, Gravelbourg Vineyard, Okanagan Valley, Canada, $25, won Best Chardonnay; Clavo Cellars, 2007 Petite Sirah, Dreamer, Catherine’s Vineyard, Paso Robles, $30, won Best Petite Sirah; Consensio Cellars, 2008 Tempranillo, Symphony of Wine Series, Amador County, $30, won Best Tempranillo; Elk Run Vineyards, 2008 Cabernet Franc, Cold Friday Vineyard, Maryland, $28, won Best Cabernet Franc; Gonzalez Bayass, NV Nectar, Superior Selection, Jerez, Spain, $18, won Best Sherry; Goose Watch Winery, 2009 Diamond, Finger Lakes, $10, won Best Native American Varietal; Hahn SLH Estate, 2007 Syrah, Santa Lucia Highlands, $27, won Best Syrah; Jeff Runquist Wines, 2008 Barbera, Amador County, $24, won Best Barbera; Kavaklidere, 2009 Egeo Roze, Aegean, Turkey, $19, won Best Rose; Maple Creek Winery, 2007 Zinfandel, Artevino, Largo Ridge Vineyard, Mendocino County, $26, won Best Zinfandel; Montevina Wines, 2009 Pinot Grigio, California, $10, won Best Pinot Grigio; Niner Wine Estates, 2007 Fog Catcher, Paso Robles, $58, won Best Bordeaux Blend; Okunomatsu, 2009 Shizukuzake Juhachidai Sake, Fukushima, Japan, $50, won Best Sake; Paradise View, 2006 Malbec, Sonoma Coast, $32, won Best Malbec; Quinta do Vesuvio, 2007 Port, Douro Portugal, $73, won Best Port; Robert Hall Winery, 2007 Cabernet Sauvignon, Paso Robles, $18, won Best Cabernet Sauvignon and Still Waters Vineyards, 2006 Merlot, Estate, Paso Robles, $22, won Best Merlot.

Nineteen “Best of Nation” awards highlighted the international scope of entries.  “Best of Nation” awards went to:  Graffigna, Argentina, importer Pernod Ricard; Kilikanoon Wines, Australia, importer Old Bridge Cellars; Ponto Nero, Brazil; Edoardo Miroglio Wine Cellar, Bulgaria, importer Suprex Int’l Ltd; Inniskillin, Canada, importer Constellation Wines U.S.; Terra Noble, Chile, importer Click Wine Group; Petr Skoupil Winery, Czech Republic; Veuve Clicquot Ponsardin, France, importer Moet Hennessy USA; blufeld, Germany, importer Constellation Wines U.S.; Castello Banfi, Italy, importer Banfi Vintners; Bodegas de Santo Tomas, Mexico, importer Torrey Wine; Gomila, Slovenia; Slanghoek Private Selection, South Africa; Kooksoondang, South Korea, importer Bekseju USA; Gonzalez Bayass, Spain, importer SF Wine Exchange; Kavaklidere, Turkey; Brancott Vineyards, New Zealand, importer Pernod Ricard USA; Okunomatsu, Japan, importer Pacific Int’l Liquor; Quinta do Vesuvio, Portugal, importer Premium Port Wines.

The 2010 San Francisco International Wine Competition sponsors were The Tasting Panel Magazine, Waiwera Artesian Water, Geoffrey Nelson Photos and Elements Design Group. Blue also thanked Hotel Nikko in San Francisco for hosting the event.

For a complete list of winners and judges, visit the San Francisco International Wine Competition’s website:  Photos can be viewed online at

WARWICK, R.I.  (  I Dolce Inc. dba Roba Dolce of Warwick, RI is recalling its 33.8 oz (1 Liter) packages of Roba Dolce Double Chocolate Chunk Gelato because they may contain undeclared peanuts.  People who have allergies to peanuts run the risk of serious or life-threatening allergic reaction if they consume these products.

The recalled “Double Chocolate Chunk Gelato” was distributed through Kroger/Fry’s stores in the State of Arizona and Ohio.

The product comes in a 33.8 oz (1 Liter), Gold plastic container. Containers recalled will have stamped on the bottom either “Enjoy by 12/10/10, Mfg with pride pl #44-50, Peanut Butter Chocolate Chip – Sample”, or “Enjoy by 12/10/10, Mfg with pride pl #44-50”.

No illnesses have been reported to date in connection with this problem.

The recall was initiated after it was discovered that the peanut-containing product was distributed in packaging that did not reveal the presence of peanuts.  Subsequent investigation indicates the problem was caused by a temporary breakdown in the company’s production and packaging processes.

Consumers who have purchased the 33.8 oz (1 Liter) containers of “Double Chocolate Chunk Gelato” are urged to return them to the place of purchase for a full refund or may contact the company at 1-877-743-5286 between the hours of 9:00 am and 5:00 pm est. for a refund.

Former Head of California Army National Guard Tells House Panel Child Obesity Poses a Threat to National Security

WASHINGTON  (  Representing more than 150 retired U.S. admirals and generals across the country, a retired U.S. Army Major General from California told a Congressional panel today that child obesity rates are so high they pose a threat to national security.  

Retired U.S. Army Major General Paul Monroe, a former head of the California Army National Guard, urged Congress to move quickly to pass new child nutrition legislation to help reduce the child obesity epidemic and expand the pool of healthy young adults available for military service.

“Make no mistake.  Child obesity threatens our nation’s security,” said Monroe, who cited recent Defense Department statistics showing that 27 percent of all young adults, an estimated 9 million Americans ages 17 to 24, are too overweight to join the military.  “When 1 in 4 young adults is too overweight to defend our country, then something is seriously wrong.”

Testifying before the House Education & Labor Committee, Monroe represented Mission: Readiness, a non-profit, bipartisan group of retired generals and admirals who support major new investments in the nation’s school nutrition program.  The committee, chaired by Rep. George Miller, D-CA, also heard from U.S. Secretary of Agriculture Tom Vilsack and other experts on child nutrition.

General Monroe noted recent research showing that up to 40 percent of children’s daily calorie intake occurs at school and that 80 percent of children who were overweight between the ages of 10 to 15 were obese by age 25. Improving school nutrition is therefore a crucial area for reducing or preventing child obesity, Monroe said.

Monroe told the panel that retired military leaders are calling on Congress to enact a robust child nutrition bill that would:

  • Get the junk food and remaining high-calorie beverages out of the nation’s schools
  • Support increased resources for child nutrition programs that would improve nutrition standards, upgrade the quality of meals served in schools and enable more children to have access to these programs, and
  • Help develop new school-based strategies, based on research, that help parents and children adopt healthier life-long eating and exercise habits.

“In 1946, Congress passed the National School Lunch Act as a matter of national security,” said Monroe.  “In the past retired admirals and generals have stood up to make it clear that America is only as healthy as our nation’s children. Childhood obesity is now undermining our national security, and we need to start turning it around today,” he said.

Mission: Readiness is a national non-profit group of more than 150 retired admirals, generals and other military leaders, including two former Chairmen of the Joint Chiefs of Staff, General Hugh Shelton (Ret.) and General John Shalikashvili (Ret.).

Windsor Foods’ Gourmet Chili Brand Adds Fire to the Kettle

HOUSTON  (  Whitey’s, the chili brand of Windsor Foods, announced the introduction of Whitey’s Jalapeño Beef Chili, a genuine, bold, true-to-Texas mix of premium beef, fresh jalapeño peppers, tomatoes and onions.

“Don’t look for beans in this crowd-pleaser,” said Lorena Cantu, product manager, Whitey’s. “Beans are strictly against the law in Texas chili and we wanted to bring a real bold and spicy Texas chili to the table. Right now, chili, Texas cuisine and jalapeño peppers in particular are trending high. It’s a simple recipe destined to become a favorite among the back-to-basics crowd.”

Cantu added that the new Whitey’s Jalapeño Beef Chili is gluten-free, so it appeals to customers who are allergy conscious, but still want a bold taste. It heats up easily in a microwave, a boil-in-bag or a stove-top kettle and it can be served as a starter, a topper for salads, burgers and baked potatoes, or on chili cheese fries.

Visit’s_jalapeno_chili.html for a closer look at this spicy Texas treat.

About Whitey’s

Whitey’s, the chili division of Windsor Foods, Inc., bases its recipes upon the original chili served at the legendary Whitey’s Restaurant in Richfield, Ohio, since 1953. The world-famous chili is crafted with carefully selected meats and vegetables and adds a select blend of herbs and spices to give it that “just right” flavor. Whitey’s Chili is a delicious, consistent gourmet chili that’s easy to serve whether by itself or with fresh ingredients to create signature dishes. Visit for more information.


Enlists Hunger Activist David Arquette, GQ Magazine, NASCAR Superstar Kyle Busch and You to Help Deliver as Many as 3.5 Million Meals to Those in Need

HACKETTSTOWN, N.J.  (  Mars Chocolate North America announced today that its SNICKERS® Brand will continue to help Feeding America ‘Bar Hunger.’  Because one in six Americans struggles with hunger, SNICKERS will donate the equivalent of as many as three and a half million meals to the hunger relief organization, as well as educate and empower Americans to join the effort.

SNICKERS will kick start the campaign by making a baseline donation of the equivalent of two and a half million meals to Feeding America.  Americans can help ‘Bar Hunger’ by texting the code from specially-marked SNICKERS wrappers to 45495 or by entering the code online at  SNICKERS will donate the equivalent of one additional meal to Feeding America for every wrapper code that is collected – up to one million meals.  The specially-marked SNICKERS wrappers also include information on hunger in America.

To help generate awareness for the cause, SNICKERS has partnered with actor David Arquette, GQ magazine and NASCAR superstar Kyle Busch.

Arquette, who is the chairman of Feeding America’s Entertainment Council, as well as a weekly volunteer at a food pantry in Venice, Calif., will be featured alongside the ‘Bar Hunger’ campaign as part of GQ’s special “Gentlemen’s Fund” initiative.  Arquette picked ‘Bar Hunger’ as his cause of choice for the special edition of the magazine.  Arquette will also participate in a special ‘Bar Hunger’ event in Los Angeles this August to help spread the word about the cause.

Busch will pilot a special SNICKERS ‘Bar Hunger’ No. 18 Toyota during the 400 at Chicagoland Speedway on July 10.  Busch also plans to visit Feeding America’s national headquarters while in Chicago.

“Unfortunately, the issue of hunger is still overlooked in this country,” said Debra A. Sandler, chief consumer officer for Mars Chocolate North America.  “That’s why we’ve brought ‘Bar Hunger’ back for a second year, as well as created a forum for Americans to easily spread the word and help their neighbors in need.  We’re committed to Feeding America and their efforts to ‘Bar Hunger’ once and for all.”

Hunger in America

The need for food assistance has never been greater.  According to the U.S. Department of Agriculture’s (USDA) annual study measuring food security in the United States, 49.1 million Americans lived in food insecure homes in 2008.  That’s roughly one in six Americans in need.

As the nation’s largest domestic hunger-relief charity, Feeding America’s network of more than 200 food banks provides food to more than 37 million low-income people facing hunger in the United States.  Those member food banks support approximately 61,000 local charitable agencies and 70,000 programs, which provide food directly to individuals and families in need.

“We’re grateful for the support of SNICKERS®,” said Vicki Escarra, president and CEO of Feeding America.  “Campaigns like ‘Bar Hunger’ are critical for our organization because they not only provide meals to help us support Americans in need, but they also raise the volume on the issue, helping to inspire Americans to help.”

For more information about SNICKERS or the ‘Bar Hunger’ campaign, visit or

About Mars Chocolate North America:

Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated.  Mars, Incorporated is a private, family-owned company founded in 1911 and employing more than 65,000 associates at over 370 sites, including 135 factories, in 68 countries worldwide.  Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world’s largest food companies, generating global sales of more than $28 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum and Confections, Food, Drinks, and Symbioscience.  These segments produce some of the world’s leading brands: Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR®, NUTRO®, GREENIES®, and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – KLIX® and FLAVIA®; Symbioscience – WISDOM PANEL™, SERAMIS®, CIRKUHEALTH™ and COCOAPRO®.

For more information, please visit

About Feeding America

Feeding America provides low-income individuals and families with the fuel to survive and even thrive.  As the nation’s leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors.  Serving the entire United States, more than 200 member food banks support 63,000 agencies that address hunger in all of its forms.  For more information on how you can fight hunger in your community and across the country, visit  Find us on Facebook at or follow our news on Twitter at